Step into B ICONIC: an immersive runway experience where fashion, sound, and emotion collide. March 1, 2026 - Magazzini Generali, Milano.
B ICONIC returns to Milan with a runway experience shaped like an editorial story: precise, immersive, and visually driven. On March 1, 2026 at Magazzini Generali, fashion takes the lead in a cinematic setting where sound, light and pacing are curated to heighten every look. From arrival to finale, expect a refined atmosphere, a high-impact live show, and a crowd that reflects Milan’s creative pulse, including fashion lovers, tastemakers and industry guests.
Step into B ICONIC: an immersive runway experience where fashion, sound, and emotion collide. March 1, 2026 - Magazzini Generali, Milano.
B ICONIC returns to Milan with a runway experience shaped like an editorial story: precise, immersive, and visually driven. On March 1, 2026 at Magazzini Generali, fashion takes the lead in a cinematic setting where sound, light and pacing are curated to heighten every look. From arrival to finale, expect a refined atmosphere, a high-impact live show, and a crowd that reflects Milan’s creative pulse, including fashion lovers, tastemakers and industry guests.
Good to know
Highlights
- 7 hours
- under 18 with parent or legal guardian
- In person
Location
MAGAZZINI GENERALI
VIA PIETRASANTA 16
20141 MILANO
How do you want to get there?
Agenda
-