B Iconic

An exclusive journey beyond the runway. Join the Iconic Evolution.

MAGAZZINI GENERALI

B ICONIC makes its official debut at Milan Fashion Week, under the Patronage of the City of Milan and included in the official calendar of Camera Nazionale della Moda Italiana.On September 23rd, the historic Magazzini Generali will open its doors to an immersive experience where fashion, music, and culture converge. Guests will enjoy a dynamic runway showcase, live performances, and exclusive installations, all designed to push the boundaries of creativity and style.From visionary designers to inclusive initiatives, B ICONIC is more than an event: it is a new experiential platform, celebrating innovation, diversity, and the future of fashion.📍 Location: Magazzini Generali, Via Pietrasanta 16, Milan 📅 Date: September 23, 2025 ⏰ Time: From 5:00 PMJoin us and be part of the Iconic Evolution.

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B Iconic

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