Avoiding Liability In Branding

AIGA Knoxville’s mission is, on the local level, the same as on the national level: to advance designing as a professional craft, strategic tool and vital cultural force.

AIGA Knoxville

<P>AIGA Knoxville presents: Avoiding Liability In Branding<BR>Good brands and branding practices can create enduring business value; however, failure to engage in good branding practices can be very expensive. Last year Walmart was ordered to pay Variety Stores, Inc. over 32 million dollars because Walmart used a name that Variety Stores, Inc. owned. Picking the wrong brand name can be really expensive. On November 8th Tracy Edmundson and John Wood from <A HREF="http://trademarks.emlaw.com" TARGET="_blank" TITLE="Egerton, McAfee" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Egerton, McAfee</A> will be discussing the elements of a good trademark and how to avoid liability when helping your clients pick a brand name.</P>

The Central Collective

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Avoiding Liability In Branding

More events from AIGA Knoxville

Discover more events from AIGA Knoxville, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in Knoxville and filter by date, category, and more to find the perfect fit.

Avoiding Liability In Branding

More events from AIGA Knoxville

Discover more events from AIGA Knoxville, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in Knoxville and filter by date, category, and more to find the perfect fit.