Aurora James

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You've seen Aurora James' stunning and sometimes jawdropping designs on personalities like Beyonce, AOC, Lady Gaga, Meghan Markle, and others. Some of her creations end up as news items themselves, separate and apart from those wearing them. It could be argued that Aurora James' famous "Tax the Rich" dress, worn by AOC for the MET Gala, created as much of a stir as the event itself.

But Aurora James is more than a shape-shifting designer of shoes and clothes-- she's an entrepreneur, a social change artist dedicated to bending business to do social good. As founder of the 15% Pledge, a nonprofit advocacy group, she is working with large scale retailers to pledge to have them commit 15 % of their inventory to Black-owned businesses. Her effort of convincing national chain stores to invest in Black-owned business has initiated a groundswell of support and participation from major retailers such as Nordstrom, Macys, Sephora, and others. In her new and widely respected memoir, Wildflower, Aurora James recounts her trailblazing life, her optimism amidst her challenging experiences, and the movement she created, which has landed her on every list of Most Influential People we can think of.

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