Wednesday, May 28

Assessing UX Maturity: A Workshop (virtual) for Business Analysts

How does UX maturity impact product success? Find out + get tools to drive UX growth in your org. Join us May 28th with Calvin Robertson!

By IIBA® Kansas City Chapter

Date and time

Wednesday, May 28 · 4 - 5:30pm PDT

Location

Online

Refund Policy

Refunds up to 3 days before event

About this event

Event lasts 1 hour 30 minutes

Elevate Your Role in UX Strategy: A Hands-On Session for BAs.

Curious about how UX maturity impacts the success of your products—and what you can do about it?

Join us for an interactive session with design leader Calvin Robertson as we explore how Business Analysts can take a more active role in evaluating and advancing UX maturity within their organizations.

You’ll walk away with a practical framework, a guided self-assessment, and concrete steps for aligning user experience with business outcomes. Whether you’re collaborating with UX teams or advocating for users yourself, this session will help you bridge gaps, influence decisions, and champion better design from the inside out.

Our Agenda:

6:00-7:00 pm: Assessing UX Maturity: A Hands-On Workshop for Business Analysts

7:00-7:30 pm: Q&A/After Party

About the speaker:

Calvin Robertson is the founder of Obcidion, a multidisciplinary design consultancy in Charlotte, North Carolina. With over 20 years of experience, he has led groundbreaking projects for brands like Walmart, Hallmark, Federal Reserve Bank, Lowe’s, and Best Buy, helping them build and scale mature product design teams. His expertise lies in leadership and experience design, where he blends design thinking, strategic planning, and execution to empower teams and drive innovation.

Beyond delivering enterprise solutions, Calvin has also led efforts to launch gaming experiences for some of these same companies—which has inspired him to develop youth programs in STEM and game development through his organization, Jubileague. Now, through Obcidion, Calvin leverages his experience through talks, workshops, and coaching sessions to guide the next generation of organizations and leaders in designing the experiences of the future.

Frequently asked questions

Will this session be recorded?

Yes! All registrants will receive a link to the recording after the session—even if you can’t attend live.

Who should attend this event?

This session is great for Business Analysts, Product Owners, UX professionals, and anyone interested in aligning user experience with business outcomes.

Is this session beginner-friendly?

Absolutely! No prior UX or design experience is needed—just curiosity and a desire to make better products.

Will there be opportunities to ask questions?

Yes—this will be an interactive session with time for Q&A, self-assessment activities, and discussion.

Do I need any special tools or software to participate?

Nope! Just a stable internet connection and Zoom—no additional tools or logins required.

How can I stay in the loop about future IIBA KC events?

Follow us here on Eventbrite, LinkedIn, or visit kansascity.iiba.org to subscribe to updates.

Organized by

IIBA® Kansas City Chapter

The International Institute of Business Analysis™ (IIBA®) is a non-profit professional association serving the growing field of business analysis. As the global thought leader and voice of the business analysis community, IIBA® actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.