ASID at ICFF

The American Society of Interior Designers (ASID) is the oldest and largest professional organization for interior designers with the largest residential and commercial membership. With more than 30,000 members, ASID establishes a common identity for professionals and businesses in the field of interior design.Of the Society’s 20,000 practicing interior designers, 6,500 practice primarily in the commercial field with 4,000 practicing primarily as residential designers. The remaining 9,500 work in both commercial and residential design.ASID’s Industry Partners include more than 3,500 member firms and individual representatives, uniting the professional designer with manufacturers of design-related products and services. ASID’s membership also includes 7,500 students of interior design.The association has 48 chapters throughout the United States and more than 450 international members. ASID was founded in 1975 with the consolidation of the American Institute of Decorators (AID) and the National Society of Interior Designers (NSID).Professional members of ASID must pass rigorous acceptance standards: they must have a combination of accredited design education and/or full-time work experience and pass a two-day accreditation examination (National Council for Interior Design Qualification – NCIDQ).ASID promotes professionalism in interior design services and products for the workplace and home. To keep up with the unique needs of its members, ASID conducts independent research on topics related to the practice and business of the profession.ASID designers receive the most current information about appropriate materials, technology, building codes, government regulations, flammability standards, design psychology and product performance.www.asidnymetro.org

ASID New York Metro Chapter

Four Days of Wide-Ranging Topics Essential to Interior DesignersThe New York Metro Chapter of ASID will host four days of educational programming at ICFF at the Jacob Javits Center from May 21 to 24. The seminars will dive deep into the world of interior design, exploring it from every angle. Overarching themes include topics like Important Info Designers Need to Know; Promoting Your Brand; and Matters of Design. There will also be student-focused sessions about starting a career in Interior Design. Sessions will be led by ASID New York Metro Designers and Industry Partners who will discuss what’s best and what’s next in contemporary design, luxury interiors, and high-end furniture.
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<H2>SUNDAY, MAY 21 </H2>
<H2>PROMOTING YOUR BRAND</H2>
<HR>
DAY 1 |  11:00 AM
<H3>Session 1: PR in the Digital Age</H3>
The digital landscape of the 21st century brings many new opportunities for Public Relations outreach. An accomplished panel of PR experts will offer insights on strategy, tactics, and best practices that include “old world” print media and the complex, ever-changing “new world” of social media, blogs, websites and more. Panelists include Andrew Joseph of Andrew Joseph PR; Danielle McWilliams of Novita Communications and ASID New York Metro; and Nina Reeves of Nina Reeves Communications. Moderated by Tyler Wisler of Tyler Wisler Home. #digitalcontent
Moderator: Tyler Wisler, Tyler Wisler Home
Panelists:
<UL>
<LI>
Andrew Joseph, Andrew Joseph PR
</LI>
<LI>
Danielle McWilliams, Novita Communications & ASID New York Metro
</LI>
<LI>
Nina Reeves, Nina Reeves Communications
</LI>
</UL>
 
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DAY 1 |  1:00 PM
<H3>Session 2: Getting Noticed in the Digital World</H3>
Developing branded content that connects with potential clients in the “post-analog” world of the Internet has become a necessity for advancing business goals. But the trick is to understand both who you are, and who your prospective clients are. Digital media consultant Carl Dellatore will lead a discussion with Adam Japko of Esteem Media, a luxury brand strategy firm; Jeanine Hays from HGTV’s Sneak Peek with AphroChic; and Bryan Mason from AphroChic. The panelists will share their experiences in crafting content that drives web traffic and creates opportunities for both interior designers and the brands that provide products and services to them. #digitalcontent
Moderator: Carl Dellatore, Author & Editor Interior Design Master Class, Digital Content Strategist
Panelists:
<UL>
<LI>
Adam Japko, Esteem Media
</LI>
<LI>
Jeanine Hays, HGTV’s Sneak Peek with AphroChic
</LI>
<LI>
Bryan Mason, AphroChic
</LI>
</UL>
 
<HR>
DAY 1 |  3:00 PM 
<H3>Session 3: How Do You Get Published?!</H3>
Editors are always looking for fresh, exciting design projects, and while designers seek the cachet that comes from being published in magazines, they are often perplexed by the process. What are editors looking for, and how do you reach them? This impressive panel, featuring Elizabeth Ralls of Atlanta Home & Design; Wendy Silverstein, WS&A PR, and Alan Tanksley of Alan Tanksley, Inc., will share their thoughts about which media outlets are a fit for your work and how to adhere to best practices when submitting work. The session is moderated by ASID New York Metro President Glenn Gissler of Glenn Gissler Design. Now more than ever, the media is hungry for content— why not make it yours? #designersgetpublished
Moderator: Glenn Gissler, President, ASID New York Metro, Glenn Gissler Design
Panelists:
<UL>
<LI>
Elizabeth Ralls,  Atlanta Home & Design
</LI>
<LI>
Wendy Silverstein, WS&A  PR
</LI>
<LI>
Alan Tanksley,  Alan Tanksley, Inc.
</LI>
</UL>
 
<HR>
MONDAY, MAY 22
<H2>MATTERS OF DESIGN</H2>
<HR>
DAY 2 |  11:00 AM
<H3>Session 4: Collecting Design in the 21st Century</H3>
What makes a piece of contemporary furniture collectible? How do today’s leading designers integrate these items into their projects? What place do 20th century and mid-century design objects hold now that collectible contemporary design has taken a leading role? In this panel, Joan and Jayne Michaels, Kathryn Scott, Brad Ford, and moderator Dr. Daniella Ohad will address those questions and others. #collectdesign
Moderator: Daniella Ohad, Ph.D., Historian, Educator, Writer, & Tastemaker
Panelists: 
<UL>
<LI>
Joan & Jayne Michaels,  2 Michaels
</LI>
<LI>
Kathryn Scott, Kathryn Scott Design Studio
</LI>
<LI>
Brad Ford, Brad Ford ID
</LI>
</UL>
 
<HR>
DAY 2 |  1:00 PM 
<H3>Session 5: Dialogues About Art & Design</H3>
Which comes first: The Art? Or The Design? How important is Art in design? How do designers talk Art with their clients? Where do they source Art? What do you do when you have very little money left for Art?! Hear how three leading interior designers use Art to raise their projects to the next level. This panel features Bruce Bierman from Bruce Bierman Design; Scott Himmel from Scott Himmel Architect; and Elena Frampton from Frampton Co. Moderated by ASID New York Metro President Glenn Gissler of Glenn Gissler Design. #artanddesign
Moderator: Glenn Gissler, President, ASID New York Metro, Glenn Gissler Design
Panelists:
<UL>
<LI>
Bruce Bierman, Bruce Bierman Design
</LI>
<LI>
Scott Himmel, Scott Himmel Architect
</LI>
<LI>
Elena Frampton,  Frampton Co.
</LI>
</UL>
 
<HR>
<H2>S#*T DESIGNERS NEED TO KNOW</H2>
DAY 2 |  3:00 PM 
<H3>Session 6: Contracts</H3>
Interior Design is a creative endeavor, but it is a business. Hear from the inside what to DO and NOT DO from a leading design industry attorney who has seen it all with his decades of experience with some of the leading interior designers in the United States. From macro to micro issues Alan Siegel served as ASID’s General Counsel for decades and may have written the contract you use. Come hear what he has to say about running an interior design business in 2017. #lawfordesigners
Speaker: Alan Siegal, Esq,  Levy Sonet & Siegel
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DAY 2 |  4:30 PM 
Session 7: Toxic Clients: How to Identify, Mitigate/Work With and Disengage
We’ve all had toxic clients, but you don’t have to let them throw your whole company out of balance! Presented by Past President Phyllis Harbinger of Phyllis Harbinger Design Consulting, this session identifies the many different types of toxic clients and how to handle each one. You will learn how to set boundaries to protect yourself and your team, how to prepare your team to manage a toxic client and the tools for creating an exit strategy/firing a client. Knowledge is power, and having a plan in place to deal with toxic clients before you take one on can make a world of difference. #toxicclient
Speaker: Phyllis Harbinger, Phyllis Harbinger Design Consulting
 
<HR>
 
<H2>TUESDAY, MAY 23 </H2>
<H2>STARTING A CAREER IN INTERIOR DESIGN</H2>
<HR>
DAY 3 |  12:00 PM 
<H3>Session 8: Job Hunting ABC’s</H3>
In this candid session, a panel of past, current, and incoming ASID NY Metro Chapter Presidents including Robin Baron, Bjorn Bjornsson and Kim Radovich will share their views on how job applicants can make a winning impression that will help land them the job of their dreams. Moderated by ASID NY Metro President Glenn Gissler, the panel will share actual examples of faux pas that have worked against new designers, and provide tips on how to successfully navigate the professional world. #getadesignjob
Moderator: Glenn Gissler, President, ASID New York Metro, Glenn Gissler Design
Panelists:
<UL>
<LI>
Robin Baron,  Robin Baron Design, Past President, ASID New York Metro
</LI>
<LI>
Bjorn Bjornsson, Bjorn Bjornsson Design, President-Elect ASID New York Metro
</LI>
<LI>
Kim Radovich, Kim E Courtney Interiors
</LI>
</UL>
 
<HR>
DAY 3 | 2:30 PM 
Session 9: Portfolio Review Speed Dating
Immediately after Job Hunting ABC’s, attendees are invited to participate in a 10 to 15-minute portfolio review. Are you showing your work to its best advantage? Gain valuable new perspective as top interior designers give you feedback on your portfolio. #showemwhatyougot
<HR>
 
<H2>WEDNESDAY, MAY 24 </H2>
<H2>DESIGNERS TELL ALL</H2>
<HR>
DAY 4 |  11:00 AM 
<H3>Session 10: Juan Montoya in Conversation with Robin Baron</H3>
Juan Montoya is one of the most acclaimed and prolific interior designers in the world today. He is a member of the Interior Design Hall of Fame, a recipient of the Legends Award from Pratt Institute, and has been included in the AD100 since the inaugural list. Don’t miss this intimate one-on-one conversation with Robin Baron, celebrity interior designer, and lifestyle expert. Part of her speaking series “Let’s Talk with Robin Baron,” this in-depth discussion will delve deeply into Montoya’s creative process while giving the audience access to the life and talent of this legendary designer. #montoyaandbaron
Moderator: Robin Baron, Robin Baron Design, Past President, ASID New York Metro
Panelists:
<UL>
<LI>
Juan Montoya, Juan Montoya Design
</LI>
</UL>
 
<HR>
DAY 4 | 12:45 PM 
<H3>Session 11: Power of COLOR</H3>
Many people navigate safely in their homes, creating a world of soft neutrals (read: BEIGE), and there are others who navigate boldly, harnessing the power of color. With a group of panelists known for their innovative and often fearless approach to color, interior designer Bonnie J. Steves will reveal their inspirations to help us all make the world a more colorful place. Panelists include Anthony Baratta of Anthony Baratta LLC; Carl D’Aquino of D’Aquino Monaco; Sue Wadden of Sherwin Williams; and Gillian Rose of The Science of Color. #notbeige
Moderator: Bonnie J. Steves, BJS Associates Interior Design
Panelists:
<UL>
<LI>
Anthony Baratta, Anthony Baratta LLC
</LI>
<LI>
Carl D’Aquino,  D’Aquino – Monaco
</LI>
<LI>
Sue Wadden, Sherwin Williams
</LI>
<LI>
Gillian Rose, The Science of Color
</LI>
</UL>
 
<HR>
DAY 4 |  2:30 PM 
<H3>Session 12: Interior Design Master Class – Panel Discussion</H3>
Digital content strategist and editor of Rizzoli New York’s Interior Design Master Class, Carl Dellatore moderates a panel of New York design luminaries and contributors to his book in a discussion about the evolving role trends play in the interior design industry. Laura Bohn, Glenn Gissler, Barry Goralnick, Ed Ku and Etienne Coffinier offer expert assessments and advice to interior designers, who will learn when to adopt the latest fashion, and conversely when it’s best to adhere to a classic approach. #idmc
Moderator: Carl Dellatore, Author & Editor Interior Design Master Class, Digital Content Strategist
Panelists:
<UL>
<LI>
Etienne Coffinier / Ed Ku,  Coffinier Ku Design
</LI>
<LI>
Glenn Gissler,  President, ASID New York Metro, Glenn Gissler Design
</LI>
<LI>
Laura Bohn,  Laura Bohn Design
</LI>
<LI>
Barry Goralnick, Barry Goralnick Architecture & Design
</LI>
</UL>

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ASID at ICFF

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