$46.46 – $100

Artist as an Entrepreneur Institute 2017

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ArtServe

1350 East Sunrise Boulevard

Fort Lauderdale, FL 33304

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Artist as an Entrepreneur Institute:

Changing the Way that Artists do Business


Artist as an Entrepreneur Institute (AEI) offers critical skills for all artists to advance business practices and strengthen sales. The annual course offers 20 classes during four consecutive Saturdays of lectures, panels and interactive workshops led by premier faculty. Develop your marketing and business acumen with guidance from local arts professionals.

REGISTRATION

$100; includes light refreshments and free parking. Space is limited. Participants receive AEI course book, an indispensable resource for artists including exercises and readings to prepare for each session.

Saturday, June 3, 9 am – 6 pm

  • Understanding Your Current State
  • Exploring Priorities
  • Business/Action Plan Writing
  • Defining the Product or Service
  • Pricing and Practice
  • Choosing a Business Structure

Saturday, June 10, 9 am – 6 pm

  • Protecting Your Rights
  • Intro to Building a Marketing Plan
  • Understanding Consumers and Researching Markets
  • Building a Communications Strategy
  • Civic Engagement


Saturday, June 17, 9 am– 6 pm

  • Making the Sale
  • Distribution Outlets
  • Raising Capital and Resources
  • Operational Accounting & Finance
  • Paying Taxes
  • Revisiting the Business / Action Plan
  • From the Trenches: Stories of Successful ‘Artrepreneurs’


Saturday, June 24, 9 am – 2 pm

  • Working Effectively with Lenders
  • Developing a Brand
  • Group Conversation, Wrap-up, Evaluation and Next Steps
  • Business Plan Clinic and Workshop
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Date and Time

Location

ArtServe

1350 East Sunrise Boulevard

Fort Lauderdale, FL 33304

View Map

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