Around the world in 60 minutes: Global B2B marketers share brand secrets and best practices
Join BMA Philly for an Executive Roundup!
Philly BMA is hosting an evening symposium: Around the world in 60 minutes: Global B2B marketers share brand secrets and best practices. Listen as our speakers share what's working inside their walls and give you first-hand experiences. We welcome Sungard, PepperComm, and UL to this star-studded event, and also BMA Philly's Myriam Siftar of MTMLinguasoft to moderate.
Thank you to our March sponsor:
NetLine Corporation empowers B2B Marketers with an all-in-one solution to achieve lead generation success with content.
Schedule:
- 6:00-6:45pm- Registration, Networking and Dinner
- 6:45pm- Program Starts
- 8:30-9:00pm- Networking
Menu:
- Baked Chicken & Mushroom Marsala
- Homemade Meatballs in Tomato Gravy
- Three Cheese & Marinara Baked Penne Pasta
- Creamy Mac & Cheese
- House Salad & Crunchy Croutons served with sides of Ranch & Balsamic Dressings
- Italian Dinner Rolls and Butter
- Mini Assorted Dessert Tray featuring Cannoli, Biscotti, Cheesecakes, & Brownies
Speakers:
Cristina Greysman, Global channel partner enablement and program expert, Sungard Availability Services
Learn how Sungard broke into a new market for their channel partner program and what they experienced -- being an American trying to assimilate to a new culture. Find out what strategies worked and what didn’t. Get the skinny on how certain campaigns performed in different geographies and why.
Nicole Moreo, Director, Research and Insights, Peppercomm
What do you do when you’re a multi-billion dollar corporation, with hundreds of thousands of employees around the world, and no one recognizes your name? This was the challenge facing Peppercomm and Saint-Gobain North America when they partnered to create and introduce a new brand for a 350-year-old company (yes, you read that right) into the market. With a strategic combination of communications, creative, and digital program elements, backed by smart measurement analytics – they not only solved the challenge, but created an incredible foundation upon which they continue to build.
Lisa Grams, Global Marketing at UL
Buyers are demanding more information and transparency than ever before, and in many cases they are trusting it less. As a result, marketers are called upon to tell more complex stories about their products and brands, yet face significant challenges in getting stakeholders to listen. [www.ul.com]UL will discuss key insights for B2B marketers and share a few short case studies to showcase best practices that can help close the trust gap.
Moderator- Myriam Siftar, President & CEO, MTM LinguaSoft and BMA Philly Committee Member
Join BMA Philly for an Executive Roundup!
Philly BMA is hosting an evening symposium: Around the world in 60 minutes: Global B2B marketers share brand secrets and best practices. Listen as our speakers share what's working inside their walls and give you first-hand experiences. We welcome Sungard, PepperComm, and UL to this star-studded event, and also BMA Philly's Myriam Siftar of MTMLinguasoft to moderate.
Thank you to our March sponsor:
NetLine Corporation empowers B2B Marketers with an all-in-one solution to achieve lead generation success with content.
Schedule:
- 6:00-6:45pm- Registration, Networking and Dinner
- 6:45pm- Program Starts
- 8:30-9:00pm- Networking
Menu:
- Baked Chicken & Mushroom Marsala
- Homemade Meatballs in Tomato Gravy
- Three Cheese & Marinara Baked Penne Pasta
- Creamy Mac & Cheese
- House Salad & Crunchy Croutons served with sides of Ranch & Balsamic Dressings
- Italian Dinner Rolls and Butter
- Mini Assorted Dessert Tray featuring Cannoli, Biscotti, Cheesecakes, & Brownies
Speakers:
Cristina Greysman, Global channel partner enablement and program expert, Sungard Availability Services
Learn how Sungard broke into a new market for their channel partner program and what they experienced -- being an American trying to assimilate to a new culture. Find out what strategies worked and what didn’t. Get the skinny on how certain campaigns performed in different geographies and why.
Nicole Moreo, Director, Research and Insights, Peppercomm
What do you do when you’re a multi-billion dollar corporation, with hundreds of thousands of employees around the world, and no one recognizes your name? This was the challenge facing Peppercomm and Saint-Gobain North America when they partnered to create and introduce a new brand for a 350-year-old company (yes, you read that right) into the market. With a strategic combination of communications, creative, and digital program elements, backed by smart measurement analytics – they not only solved the challenge, but created an incredible foundation upon which they continue to build.
Lisa Grams, Global Marketing at UL
Buyers are demanding more information and transparency than ever before, and in many cases they are trusting it less. As a result, marketers are called upon to tell more complex stories about their products and brands, yet face significant challenges in getting stakeholders to listen. [www.ul.com]UL will discuss key insights for B2B marketers and share a few short case studies to showcase best practices that can help close the trust gap.
Moderator- Myriam Siftar, President & CEO, MTM LinguaSoft and BMA Philly Committee Member