Apple Vision Pro:  Implications and Impact on Spatial Computing

The VR/AR Association - Silicon Valley Chapter

Join the VR/AR Association Silicon Valley Chapter for an evening exploring the implications of the impending launch of the Apple Vision Pro

Plug and Play Tech Center, Silicon Valley Meeting Room

In early June, 2023, Apple unveiled its long-anticipated spatial computing headset, the <a href="https://www.apple.com/newsroom/2023/06/introducing-apple-vision-pro/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Apple Vision Pro</a>. Through a panel discussion that will include spatial computing experts, developers, competitors, and venture capitalists, the event will examine Apple’s announcement, the capabilities of the Apple Vision Pro, the implications for spatial computing hardware/platform competitors, and how spatial computing developers are preparing for the impending launch of the Apple Vision Pro.See you at what promises to be an interesting, informative event and a great opportunity to network with others in the San Francisco Bay Area VR/AR/Spatial Computing industry/community. Light bites and refreshments will be served at the beginning of the event; networking and demo tables will be at the beginning and end of the event.

Agenda:<ul><li>6:00PM:	Registration, networking/demos, light bites and beverages</li><li>6:40PM:	Introductions - VR/AR Association</li><li>6:45PM:	Panelist introduction</li><li>7:00PM:	Panel discussion, Q&amp;A</li><li>8:00PM:	Networking/demos</li><li>8:45PM:	Event ends</li></ul>

P﻿anelists:<ul><li><a href="https://www.linkedin.com/in/tipatat/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Tipatat Chennavasin</a>, General Partner, <a href="https://www.thevrfund.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Venture Reality Fund</a></li><li><a href="https://www.linkedin.com/in/coryheizenrader/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Cory Heizenrader</a>, CEO, <a href="https://educationxr.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">EducationXR</a></li><li><a href="https://www.linkedin.com/in/tokyotrojan/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Johann Huber-Gutierrez</a>, Head of Developer Relations and Ecosystem, <a href="https://www.xreal.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">XREAL</a></li><li><a href="https://www.linkedin.com/in/nicolelazzaro/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Nicole Lazzaro</a>, President and Founder <a href="https://www.xeodesign.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">XEODesign</a> and <a href="http://playwhiterabbit.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">XEOPlay</a></li><li><a href="https://www.linkedin.com/in/nathan-pettyjohn-17619710/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Nathan Pettyjohn</a>, CEO of <a href="https://immersegrowth.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Immerse Growth Network</a></li><li><a href="https://www.linkedin.com/in/marvsu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Marv Su</a> (moderator), Chapter Co-Vice President, Marketing and Events, <a href="https://www.thevrara.com/silicon-valley/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">VR/AR Association - Silicon Valley Chapter</a></li></ul>

<a href="https://www.linkedin.com/in/tipatat/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Tipatat Chennavasin</a>, General Partner, <a href="https://www.thevrfund.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Venture Reality Fund</a>

Tipatat is a VR/AR industry spokesperson and thought leader, advising and mentoring companies, incubators, and accelerators around the world.With extensive experience creating interactive and immersive content, he works to advance the future of broadcasting, enabling dynamic content delivery that enhances user experience.Tipatat regularly contributes to publications and industry events, and serves as an advisor to Tokyo VR Startups. He was co-founder and CEO of mobile game startup Big Head Mode, Inc., which was sold to PlayFirst.Tipatat obtained his B.S. from Stanford University in Symbolic Systems with a concentration in Human Computer Interaction.

<a href="https://www.linkedin.com/in/coryheizenrader/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Cory Heizenrader</a>, CEO, <a href="https://educationxr.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">EducationXR</a>

Cory Heizenrader, founder of EducationXR, has consulted and collaborated for over 10 years with global enterprise manufacturers and institutions including, among others, GE, Mayo Clinic, Siemens, Mass General Hospital, Philips, University of Nebraska Medical Center, Cleveland Clinic, Medtronic, Becton Dickinson and ThermoFisher, to produce innovative and spatial computing experiences. His mission is to accelerate knowledge transfer by providing tools that help users create and own immersive content and workflows.

<a href="https://www.linkedin.com/in/tokyotrojan/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Johann Huber-Gutierrez</a>, Head of Developer Relations and Ecosystem, <a href="https://www.xreal.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">XREAL</a>

Johann Huber Gutierrez is the Head of Ecosystem &amp; Developer Relations at XREAL, and has been a recognized technology expert by Forbes. His career is one of pioneering work, and innovations, across augmented reality, mobile technologies, omnichannel marketing and e-commerce, digital media, social media, video games, blockchain, and advertising technologies.He began developing applications for major telecom companies, and mobile applications for major carriers in the 1990s. While attending Waseda University in Japan, he researched the changes that high speed mobile data networks would bring to the world, and joined forces with Ron Cohen of NASA, to pioneer augmented reality, visual search, and machine vision technologies, for mobile phones at Linkme Mobile (formerly Evryx Technologies), which turned your phone into a browser for the real world, transforming traditional marketing into measurable and immediate consumer experiences, and including the earliest augmented reality campaigns with major brands, such as Manchester United, Bauer Media, Lotte, Gwen Stefani, Coty, and many other.As the leader of mobile strategy and innovations at Federated Stores (Macy’s &amp; Bloomingdale’s), he pioneered omnichannel strategies, mobile commerce, and cross-channel marketing technologies, and helped Macy’s to earn the Mobile Marketer of the Year, and played in leading role in doubling online revenues, while moving Macys.com to the top of the Digital IQ Index. He also worked with major medical device, and pharmaceutical companies, such as Merck, Johnson &amp; Johnson, Gilead, Abbott Labs, Eli Lilly, as well companies such as Procter &amp; Gamble, Kohl’s, Victoria’s Secret, and other well known Fortune 500 companies, as well as numerous startups, to create omnichannel strategies, and scale digital innovations.

<a href="https://www.linkedin.com/in/nicolelazzaro/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Nicole Lazzaro</a>, President and Founder <a href="https://www.xeodesign.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">XEODesign</a> and <a href="http://playwhiterabbit.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">XEOPlay</a>

Lazzaro is the leading authority on emotion and player experience, and designed the first iPhone game. With a Stanford psychology degree Lazzaro is also the first person to measure emotions with facial expressions. Millions of leading developers use the resulting model: The Four Keys to Fun. (4k2f.com) It is baked into the AI for The Sims, inspired IBM’s emotion analytics, and laid the foundation for gamification. She is widely cited by global news media including Wired, Rolling Stone, Fast Company, CNN, CNET, Wall Street Journal, and TED. Her clients include Meta, Google, Ubisoft, EA , Disney, TRIPP, and Samantha Bee; on games including Myst, Star Wars, and The Matrix. Her talk “There Are No WIMPS in the Metaverse” is now featured on TED.com. (http://bit.ly/NOWIMPS) Lazzaro is currently developing Follow the White Rabbit a mind-bending XR adventure about a magician whose magic one day suddenly works. (playwhiterabbit.com)

<a href="https://www.linkedin.com/in/nathan-pettyjohn-17619710/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Nathan Pettyjohn</a>, CEO of <a href="https://immersegrowth.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Immerse Growth Network</a>

Nathan Pettyjohn is the CEO of Immerse Growth Network, an immersive tech consulting, go-to-market and business development firm. He is the Founder &amp; President of the VR/AR Association, the largest global trade association for VR and AR, which hosts the Immerse Global Summit, a series of conferences with tens of thousands of attendees annually.
Previously, Nathan was a strategic technology executive at Lenovo, managing the global go-to-market strategy for Lenovo’s augmented reality and virtual reality technology division.
Nathan keynotes conferences on the subjects of business growth mindset, marketing and sales execution, and technology start-ups, and has been featured on CNBC, The Wall Street Journal, The New York Times, USA Today, Bloomberg and TechCrunch.

<a href="https://www.linkedin.com/in/marvsu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Marv Su</a> (moderator), Chapter Co-Vice President, Marketing and Events, <a href="https://www.thevrara.com/silicon-valley/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">VR/AR Association - Silicon Valley Chapter</a>

Marv Su has over 20 years’ experience in marketing and business development in spatial (VR), mobile, and personal computing, consumer electronics hardware, software, and semiconductors, subscription services, and e-commerce. He was CEO and Co-Founder at Athanos, Inc., a company developing a platform that enables immersive 3D experiences without a head-mounted display (HMD). Prior to Athanos, Marv was Senior Director of Marketing at Analogix Semiconductor, a leading provider of display controllers for virtual reality (VR) and augmented reality (AR) headsets, where he led Analogix’s corporate marketing team and mobile accessories business unit and was the marketing lead for an industry initiative to standardize the VR hardware interface for mobile devices and PCs. Prior to Analogix, Marv held senior marketing and business development management positions at Vindicia, eMusic.com, Intuit, Infoseek, and Apple.

A﻿bout our event sponsors:

Get involved! Help shape the VR/AR industry and share your point of view:

<ul><li>Call for speakers: if you are working on VR, AR, MR, XR, Metaverse, Spatial Computing hardware, software, and/or solutions and would like to participate in future events</li><li>Sponsors: if you would like to sponsor future events</li><li>Volunteers: join the VRARA Silicon Valley Chapter team to plan and run events</li></ul>Email us at: sv@thevrara.com

About the VR/AR Association:

Founded in 2015, the <a href="https://www.thevrara.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">VR/AR Association (VRARA) </a>is an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, research and education, and develops best practices and guidelines. VRARA has over 4200 companies and 25,000 professionals registered, over 70 chapters globally, and 20 industry committees. VRARA programs &amp; initiatives are designed to accelerate anyone’s growth, knowledge, and connections.<a href="https://www.thevrara.com/silicon-valley/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Join the Silicon Valley Chapter of the VRARA.</a>

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Apple Vision Pro: Implications and Impact on Spatial Computing

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Apple Vision Pro: Implications and Impact on Spatial Computing

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