Apple Search Ads: What to look for beyond basic setup

Thomas Petit

This workshop will cover deep strategy for Apple Search Ads: I will not cover ASA 101 (campaign structure, keyword match, geographic availabilities…) but rather will jump straight into the hard bit, sharing experiences, insights and recommendations around the following topics:
<UL>
<LI>Cannibalization vs Incrementality;</LI>
<LI>Tactics for discovery adgroups;</LI>
<LI>Creative Sets management;</LI>
<LI>Dirty secrets about LAT targeting and how to deal with it;</LI>
<LI>How Apple recent changes is doomed to impact budget & metrics;</LI>
<LI>Automation & Tooling: build vs buy, what to automate</LI>
</UL>
Workshop Length: 2 hours (1.5 hours of content, 30 minutes of Q&A)
Workshop Format: Live-streamed webinar
Workshop Date: March 25th 
– 6am – 9am San Francisco time 
– 9am – 11am New York Time 
– 2pm – 4pm London Time
About the instructor, Thomas Petit (@thomasbcn):
<IMG CLASS="alignnone size-medium wp-image-188" ALT="" WIDTH="300" HEIGHT="300" SRCSET="https://mdm.academy/wp-content/uploads/2020/02/Thomas-Petit_400-300x300.jpg 300w, https://mdm.academy/wp-content/uploads/2020/02/Thomas-Petit_400-150x150.jpg 150w, https://mdm.academy/wp-content/uploads/2020/02/Thomas-Petit_400-100x100.jpg 100w, https://mdm.academy/wp-content/uploads/2020/02/Thomas-Petit_400.jpg 400w" SIZES="(max-width: 300px) 100vw, 300px" SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fmdm.academy%2Fwp-content%2Fuploads%2F2020%2F02%2FThomas-Petit_400-300x300.jpg&sig=ADR2i7-3X92F9Y0LvFjQESF5RzlcQADLkg">
I’m Thomas Petit, aka @thomasbcn, independent mobile growth consultant working primarily with non-games B2C apps.
I act as an external consultant for large apps (including 2 unicorns), as a collaborator assisting several app agencies, and as an advisor for very early-stage startups.
I consult primarily around mobile user acquisition as well as broader growth & data topics, both on a strategic and at a tactical level.
I’m also an active contributor of the app community (MDM, ASOstack, SubsClub, QuantMar…)
Photo by <A HREF="https://unsplash.com/@aidanmh?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Aidan Hancock</A> on <A HREF="https://unsplash.com/s/photos/apple-computer?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Unsplash</A>

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Apple Search Ads: What to look for beyond basic setup

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Apple Search Ads: What to look for beyond basic setup

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