Skip Main Navigation
Page Content

Save This Event

Event Saved

APPA Key Accounts Certificate Program - Santa Clara, CA - August 7-10, 2018

Silicon Valley Power

APPA Key Accounts Certificate Program - Santa Clara,...

Registration Information

Registration Type Price Fee Quantity
Registration $2,190.00 $0.00

Share APPA Key Accounts Certificate Program - Santa Clara, CA - August 7-10, 2018

Event Details


Silicon Valley Power (SVP) is pleased to host the American Public Power Association's (APPA) Key Accounts Certificate Program. Join us August 7-10, 2018 in Santa Clara, CA and learn from real-world examples, get tools and templates, practice skills, and network with your utility peers. Upon completion, you will earn your Key Public Power Account Executive (KPPAE) designation and develop a customer action plan that will enable you to successfully recruit and retain a critical utility customer base.


Today’s quickly evolving electric industry requires key accounts front-line employees to have specific skills, technical knowledge and training. Simply having a key accounts program does not ensure success. As customers become more sophisticated, trained account executives offer the utility a competitive advantage in managing and retaining key accounts. Learn essential account management and customer relationship skills.


Program Description


Discover how to support and grow businesses in your community to enhance your reputation and revenue. Your commercial and industrial key accounts need special attention—the Key Accounts Certificate Program is designed to show you how to nurture strategic relationships and build trust and loyalty. Whether you plan to start a utility key accounts program or want to take your current program to the next level, this curriculum provides the skills, knowledge, and tools for success.



Who Should Attend


This program is designed for public power key account managers and representatives. Other utility staff involved in key accounts, or those looking for professional development credentials, will also benefit.


Early Bird registration received by July 6: $1,880. Registration received after July 6: $2,190


Registration Deadline: July 27


Key Accounts Certificate Program includes the following classes:

  • Electric Utility Industry Overview – webinar series (recordings will be provided)
  • Implementing a Key Accounts Program
  • Developing Your Key Accounts Representative
  • The Effective Key Accounts Toolbox

Registration fee includes all required courses —everything you need to participate in and graduate from the program. Fee covers the cost of study material, exam grading, and review of the post-course project.



Cancellations/No-Shows/Refunds/ Substitutions

Registrants who cancel in writing on or before July 20, 2018 are entitled to a refund of their registration fee, minus a $100 cancellation fee. Registrants who cancel after July 20, will not receive a refund, but attendee substitutions will be allowed for this event only. Registrants and no-shows who do not cancel by July 20 are respon­sible for the full registration fee and are not entitled to a refund.

Cancellations must be made in writing and e-mailed to:


Hotel Information

For those needing accommodations, we’ve secured a room block at the:

Plaza Suites Hotel - 3100 Lakeside Drive Sana Clara, CA 95054

Room block group rate: $140/night. Check-In: 8/6 at 3:00 p.m. - Check-out 8/10 at 11:00 a.m.

To receive the group rate, call the hotel directly at (800) 345-1554 and mention Silicon Valley Power (City of Santa Clara) or reserve on-line using group code: 1808SILICO at


Travel Arrangements

Travel arrangements and costs are the responsibility of the participants. Silicon Valley Power or the American Public Power Association will not reimburse for changes in travel expendi­tures regardless of the cause, including the cancellation of a course, meeting, or workshop.



Contact Arielle Romero, Silicon Valley Power 

Email: Phone: (408) 615-5649


Have questions about APPA Key Accounts Certificate Program - Santa Clara, CA - August 7-10, 2018? Contact Silicon Valley Power

Save This Event

Event Saved


Silicon Valley Power - Training Room
881 Martin Avenue
Santa Clara, CA 95050


Silicon Valley Power


Silicon Valley Power (SVP) is the trademark adopted for use by the not-for-profit municipal electric utility of Santa Clara, CA serving residents and businesses for over 120 years. SVP provides power to nearly 55,000 customers, including Intel, Oracle, Levi’s Stadium, Owens Corning, Marvell Semiconductor and NVIDIA at rates 22 to 48 percent below neighboring communities.


  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.