Pricing is important. It defines the value that your product is worth to be produce and for your customer to use. A pricing strategy takes into account more than just your cost to produce, sell your product or service and obtain your desired profit levels.

Join us to learn what factors are important in pricing your product or service for profitability.

* Presented in partnership with the Los Angeles Department of Economic Development and Workforce (EWDD) and the South Los Angeles Business Center. Aids and ancillary services are available upon request for people with disabilities.

Gloria Dioum has more than two decades of experience in financial management and compliance. She works with startups, small and midsized companies. She transforms operations by developing and instituting robust financial processes and systems. Ms. Dioum has expertise in a variety of fields such as retail, professional services, and technology. Her focus is on pricing, cash flows and cost structures to help improve the profitability of businesses. She hails from a family of entrepreneurs, hence she is fully knowledgeable of the challenges of starting and sustaining a business enterprise.

Gloria earned her MBA with a focus in Finance from Cal Poly, San Luis Obispo. In her off time, she volunteers in an elected position on the neighborhood council for Los Angeles.