ANALYTICS ESSENTIALS FOR MARKETERS

Marketing Analytics is key to understanding customers through extracting better insights from data, and marketing to them more effectively.

PROGRAM OBJECTIVES :

The session would help marketers to get a further understanding of the different types and stages of Analytics and key concepts such as Customer Lifetime Value, Segmentation and carrying out Web and Social Analytics. It will also inform on how to measure effectiveness and correlation of marketing spends against different outcomes and thus achieve greater efficiencies on spend.

The workshop will bring concepts to life with the help of use cases as well as demonstration of tools.

WHO SHOULD ATTEND :

Covering some of the key topics in Analytics which are essential from a Marketer's perspective, this workshop would benefit mid and senior level marketers and sales professionals responsible for measuring outcomes of their efforts, to include :

GMs/CEOs/CMOs

Marketing Roles in Startups / SMIs

Entrepreneurs

Brand Managers/Sr. Brand Managers

Marketing Managers/Sales Managers