ALTER EGO EXPLORE COLOR  - Rancho Cucamonga

With deep roots in the salon industry, Bassett Salon Solutions was created by Ward and Christina Bassett in 2007. Started with a bold vision to exist “For the Health and Wealth of the Hairdresser”, we chose to dedicate our business strictly to the hairdresser. Serving the independent salon owner and stylist has been and always will be our focus.

Bassett Salon Solutions

Bring your curiosity for an immersive experience exploring Alter Ego Italy's innovative Color lines.

Bassett Salon Solutions - Rancho Cucamonga Store

Alter Ego Italy

Alter Ego Italy is  a family-owned, Italian brand founded in 1988. Alter Ego encapsulates the dual essence of beauty & kindness in one brand.

FOR SALON PROS ONLY. Join us to explore the full professional color portfolio from Alter Ego that includes a wide range of products that meet all the creative needs of hairstylists. The rich technical offer makes it possible to reach the desired results with precision, ease and certainty.Since 1988, Alter Ego Italy has provided the world of hairdressing with an effective and diversified range of products for professional salons, offering innovative solutions and new business opportunities. Our products have been developed to guarantee high performance and to be of the highest professional standard for maximum creative expression.Ticket cost (less Eventbrite fees) can be applied to a $50 Alter Ego purchase on the day of class.