Agile in Sales - SWAY Practitioner Certification Workshop

A great opportunity to obtain tools, techniques and knowledge about SWAY (Sales with Agile).

You will learn how to transform a Sales department to be Agile.

• Кey SWAY tools and techniques.
• Knowledge about both Agile classic and Agile sales. A possibility to increase your sales and your clients' sales 3-4 times.
• Adapt methods of flexible business technologies (tested in actual business environments) – increased sales, high employee engagement, high client satisfaction and happiness.
• Knowledge about both Agile classic and Agile sales. A possibility to increase your sales and your clients' sales 3-4 times.
• Adapt methods of flexible business technologies (tested in actual business environments) – increased sales, high employee engagement, high client satisfaction and happiness.
• «Here and Now» practice.
• Individual approach to each program participant. Interaction and support in a closed group

Here's what we will cover:

Business Agility.

• Understanding Agile business: Introduction
• Introduction. Business Agility values and principles.
• Key reasons for adopting Agile and Business Agility. Agile Manifesto. Values and principles. Why is the business world interested in Agile?
• The differences between the traditional business model and Business Agility development.
• Agile outside IT. Needs, reasons, and adaptation difficulties.

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Spiral Dynamics

Analysis of the team's ability for Agile and Business Agility transformation. "Spiral Dynamics."
What stage of the spiral dynamics is Аgile possible at? What stage of the spiral dynamics is your team at?
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SWAY-system: Sales With Agile

SWAY: the foundation. SWAY: principles and rules.
Roles in SWAY. Business owner. SWAY coach, SWAY team. Crucial factors for the distributed teams. Tools.
Events: Planning. Daily. Demo. Retrospective.
SWAY Artifacts: Sprint list of the 3 month goals, a list of sprint goals. The list of improvements.
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Agile-space. How to prepare space for a new team SWAY in practice. SWAY-cases in business (marketing,sales, etc.)
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SWAY Canvas - Agile in sales. Value-based approach to the sales management
Traditional and Agile sales: key differences.
SWAY as interdisciplinary system.
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SWAY adaptation to the different types of sales (B2C, B2B, B2G). FMCG, push-pull sales, sales of service and franchises, online sales, conveyor sales, boxing day sales, complex and longer sales. Agile sales funnel.
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Types of motivation in Agile sales. KPI development for Agile sales
Case-study analysis.
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Mistakes and difficulties. Positive and negative stress.
Change management. The change curve of the steps supporting the success of the team. The formula of change.

Learn more - www.agileinsales.org