If you are already a BOH Insider member and are looking to take this class, please register via your Benefits Portal.
In part two of her Social Storytelling series, savvy strategist Ericka Saurit dives deeper into the visual side of self-promotion, dissecting how your Instagram feed, stories and content work together to deliver a cohesive, scroll-stopping message about your unique design brand. Also addressing content funnels, audience touchpoints, and the difference between passive presence and strategic engagement that avoids empty gimmicks or “growth hacks,” this advanced session explores the mechanics of visual communication and explains ways to use Instagram as an intentional driver of interest, traffic and conversion.
In this class, attendees will learn:
- How to design a brand-forward visual presence that builds credibility and interest
- The role of Instagram in a multichannel content funnel
- 2025 best practices for evergreen vs. ephemeral content (aka feed vs. stories)
- How to guide your audience from discovery to inquiry using strategic content
By the end of class, attendees will have:
- A content funnel map that connects Instagram to your website and marketing ecosystem
- A visual strategy that aligns with your brand and resonates with high-end clients
- Clear storytelling prompts and layout ideas for compelling posts
- Confidence in showing up visually with intention, consistency and purpose
Additional Information:
This is an online course conducted through Zoom. You will receive an email with information on how to join.
About the Instructor:
Ericka Saurit has worked with interior design and marketing teams in the home industry for more than 20 years. As a global brand leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco; created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder and Procter & Gamble; and worked with top home companies in the United States, Europe and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home goods companies with storytelling and marketing strategies. A Southerner at heart and traveler by trade, she maintains residences in both High Point, North Carolina, and the South of France.
