Advanced & Comprehensive Google Ads -PPC Virtual Classroom Training

Basker P

Advanced & Comprehensive Google Ads - PPC Virtual Classroom Training & Bootcamp is being delivered (using Zoom.us) from May 25,2020

This Advanced &amp; Comprehensive Google Ads - PPC Virtual Classroom Training &amp; Bootcamp is being delivered (using Zoom Video Conference) cost-effective course, designed to cover Google Ads Ad Campaign setup from the scratch to Keyword Research, Search Campaign (Text Ads), Display Campaign(Banner) Ads, Re-marketing Campaign, Audience Setup, Conversion Tracking, Negative Keywords Setup, Google Analytics and many more advanced topics.The course will be taught in English LanguageWho can take this course?This course can be taken by Sales and Marketing, SEO Analysts, Web Designers, Graphic Designers, Social Media, and, internet marketing professionals.PrerequisitesBasic knowledge of computers, internet browsing.

Google Ads Core Concepts:<ul><li>Introduction about Google Ads / PPC / SEM</li><li>Ads Account Structure</li><li>About Ads account limits</li><li>Latest Ads Updates by Google</li><li>Ad Campaign Types</li><li>Search Ads (TEXT Ads)</li><li>Display advertising (Banner Ads)</li><li>Audience Re-targeting campaign</li><li>What is and How to Calculate ROI? </li><li>What is and How to Calculate ROAS?</li><li>Conversion Tracking</li><li>Bid Management </li><li>How to Create Perfect Ad Groups</li><li>How to add Keywords to Ad Group</li><li>Brief about Ad Copy Statuses</li><li>What is Quality Score?</li><li>How to in Quality Score?</li><li>How Quality Score Effect on Bids?</li><li>Understanding CTR (Click through Rate)</li><li>Understanding CPC (cost per click)</li><li>About and Ad Position and Ad Rank </li><li>Landing Page Optimizing Tips</li><li>About Re-marketing Campaigns</li></ul>

Keywords Research and Optimization<ul><li>Comprehensive Keyword Research</li><li>How to do competitive Keyword Analysis</li><li>About Keywords Analysis Tools</li><li>Comprehensive Keyword Research</li><li>Brief about Keyword match Types (Broad, Exact, Phrase)</li><li>Keywords Framing on Web Page</li><li>Keywords Optimization</li><li>What is Negative Keywords</li><li>How to integrate Negative Keywords to Ad Group</li><li>Create Keywords ranking reports</li></ul>

Search Campaign (Text) Ads Concepts:<ul><li>Brief about Search Campaign</li><li>When you choose Search Ads Campaign</li><li>Introduction about Search Ads (TEXT Ads)</li><li>Brief about Expanded Text Ads (ETA)</li><li>How to create perfect Ad Copy</li><li>Ad Network Settings </li><li>Ad Target Location Setup</li><li>Language Settings</li><li>Device Settings</li><li>Delivery Method</li><li>Daily Budget</li><li>Bid Management (Manual/Enhanced) </li><li>Different Bid Strategies in Search Campaign</li><li>Ad Extensions </li></ul>

Brief About Negative Keywords:<ul><li>What is a Negative Keyword?</li><li>What is a Negative Keyword List?</li><li>Negative Keywords Resources</li><li>How to add N.K. to Ad Group, Campaign Level?</li><li>N.K. and its Match Types</li></ul>

Brief about Ad Extensions Types:<ul><li>When you choose Display Ad Campaign</li><li>Introduction about Display Ads (Banner Ads)</li><li>Brief about Sitelink Extensions </li><li>Brief about Location Extensions </li><li>Brief about Structured Snippet Extensions </li><li>Brief about Call Extensions </li><li>Brief about Callout Extensions </li><li>Brief about Price Extensions </li></ul>

Display Campaign (Banner Ads):<ul><li>Brief about Display Campaign</li><li>When you choose Display Ad Campaign</li><li>Introduction about Display Ads (Banner Ads)</li><li>How to create perfect Ad Copy</li><li>Different types of Banner to create</li><li>Ad Network Setup</li><li>Ad Target Location Setup</li><li>Language Setup</li><li>Delivery method</li><li>Daily Budget</li><li>Bid Management (Manual/Enhanced)</li><li>Different Bid Strategies in Display </li><li>Audience Targeting</li><li>Audience Exclude</li><li>contextual targeting</li></ul>

<ul><li>Conversion Tracking </li><li>Audience Manager</li><li>Audience Setup for Re-marketing Campaigns</li><li>Create Re-marketing Campaign</li><li>Link Google Ads to Google Analytics</li><li>Google Ads Reports on Google Analytics</li><li>Goals Creation on Google Analytics for Ad conversions </li></ul>Note: Per Batch only 10 seats are allowed and we reserve seats based on first come first serve basis.Support TeamBhaskar - Providing sessions with real world Scenarios and Tasks on Live WebsiteCall / WhatsApp: +91 97040 36936

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Advanced & Comprehensive Google Ads -PPC Virtual Classroom Training

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