Account-Based Marketing Panel Discussion: Driving Pipeline and Revenue

Join us for an afternoon of networking, learning, and delicious food on Thursday June 13, 2024, at 11:30 AM at The Monte Carlo.

This in-person event is the perfect opportunity for marketing professionals to come together, share insights, and gain new perspectives on the industry. Especially for those interested in account-based marketing (ABM) and intent data. Engage with industry experts, network with peers, and gain actionable insights to elevate your marketing ROI and drive new business.

Don't miss out on this chance to connect with fellow marketing leaders and expand your knowledge in a casual and interactive setting.

We hope to see you there!

PANELISTS

Susan Peterson
Senior Account Executive @ 6Sense

Susan is an expert at helping businesses deploy marketing & sales strategies to drive growth. Susan led a marketing & digital sales transformation program at IBM Security supporting business growth from $500M in revenue to $2B in 2 years. At 6sense, Susan architected revenue processes for marketing & business development founded on our 6sense product. These processes drove triple digit business growth for 3 consecutive years and are foundational best practices in the best selling account-based marketing & sales book - No Forms. No Spam. No Cold Calls - A Next-generation of Account-Based Marketing & Sales. Susan joined the 6sense sales team in 2020 to help prospects in manufacturing & logistics drive transformational change in their businesses.

Mike Thyne
ABM Strategist @ O8

For close to 20 years, Mike Thyne has been working with B2B companies as an executive and consultant to help them define, implement, and optimize the growth marketing/demand generation engines needed to build pipeline, retire sales quota, and drive revenue. While Mike has worked across as variety of industries, he's spent most of his time in tech - working with small and large SaaS, IT hardware, and IT professional services companies. A strategist at heart, Mike has been working with intent data since 2013. A big believer in the value of ABM, Mike is excited to serve O8's ABM & GTM Strategist.

Scott Stano
Senior Manager for Demand Optimization in the Americas @ Iron Mountain

Scott Stano has spent the last 20 years working in marketing and demand generation for technology companies. He employs a data-driven strategy for program execution, working in close alignment with sales to ensure successful outcomes. Scott is currently the Senior Manager for Demand Optimization in the Americas at Iron Mountain.

FACILITATOR

Cory Docken
VP, Business Development @ O8

Cory Docken's professional journey commenced with a strong foundation in design, leading to the attainment of a Bachelor of Fine Arts degree from Minnesota State Moorhead. Beginning his career at a Twin Cities branding firm, Cory collaborated with industry leaders such as Cargill and Boston Scientific, earning recognition through various awards. Progressing to the role of Art Director at BI Worldwide, a global employee engagement agency, Cory extended his expertise to Fortune 500 companies in pharmaceuticals, medical devices, and retail, enhancing both his creative acumen and understanding of communications and campaign development. Transitioning to business development, Cory served as an Account Executive at a software development firm, contributing significantly to its growth by securing key accounts with major industry players like Home Depot, 3M, and Ecolab. His ventures into healthcare and financial services further showcased his prowess in business development with an agency. Currently, as the VP of Business Development at O8, Cory advises prospective clients on digital strategy and O8 solutions to address their marketing and growth challenges. His dedication to professional development and leadership is evident through his roles on the board of directors and as the past president of the Minnesota Health Strategy and Communication Network (MHSCN), as well as his current position as the President of the Minnesota chapter of the American Marketing Association.