Crafting Personas and Tailoring Messages

AMA Indy

Theresa Goodwin will be presenting: Crafting Personas and Tailoring Messages: Mastering Audience Segmentation in Marketing.

Union Jack Pub

<p>Join us for networking, lunch at Union Jack, and a learning session from Theresa Goodwin.</p><p><br></p><h4>What Will Be Covered</h4><ul><li>Introduction to Personas and Audience Segmentation</li><li>Creating Effective Personas</li><li>Understanding and Segmenting Your Audience</li><li>Tailoring Your Marketing Messages</li><li>Applying Personas and Segments in Campaigns</li><li>Q&A and Practical Takeaways</li></ul><p><br></p><h4>About Our Speaker</h4><p>With more than two decades of brand, marketing, and sales expertise, Theresa is a certified brand architect and the visionary leader behind Boldthink, a distinguished brand strategy agency. As the Founder and CEO, she's fueled by a profound passion for empowering businesses by developing robust brand and marketing strategies. Her mission is to craft solutions that not only foster strong brand reputations but also set her clients apart from their competitors, ultimately driving increased revenues.</p>

Agenda

Networking /Lunch

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Crafting Personas and Tailoring Messages

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Crafting Personas and Tailoring Messages

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