The Science of Messaging:  PART 2 - What to Say

Connections Lab teaches the art and science of framing effective messagesfor Progressive organizations, local and state party units, unions, social and environmental justice organizations and others. Our events are low cost and most are free or pay-what-you-will.

Connections Lab

Verbalizing our Values and Top Talking Points for 2024

The Science of Messaging

This training will get you out of defense mode and prepare you to create effective content and talk to voters with confidence.  “Not just the best message training we’ve had, but the best training we’ve ever had.” — Shasti Conrad, Chair WA State Democrats

Tickets for this session have ended, but we are repeating both parts of the workshop. Google Eventbrite Connections Lab for our event page with all the sessions.

This training will get you out of defense mode and prepare you to create effective content and talk to voters with confidence!<blockquote>“Not just the best message training we’ve had, but the best training we’ve ever had.” — Shasti Conrad, Chair WA State Democrats</blockquote>

From Antonia Scatton and George F. Greene, based on the neuroscience of language and decision making, from experts like George Lakoff, Drew Westen and Daniel Kahneman.--------------------------------------------------------------------------------------THURSDAY, AUGUST 29, 7:00-8:30pm CENTRAL on ZOOM--------------------------------------------------------------------------------------<h3>PART 2: WHAT TO SAY </h3><h4>Verbalizing Our Values</h4>For forty years, the conservative belief system has dominated our public debate. To take it back, we need to understand how to effectively champion our own values and beliefs. In this section, we break down our core values, our beliefs about government and the economy, and how they contrast with Republican values and beliefs. <h4>Top Talking Points for 2024</h4>Finally, we tell you what to say to persuade and motivate voters to see the leading issues of the 2024 campaign from a Democratic perspective and vote for our candidates. We give you talking points and key phrases, along with the underlying strategies that explain why this messaging is effective in the field.--------------------------------------------------------------------------------------<h3>INFO</h3>The training is in two sessions, each approximately 1 hour plus Q&A.Each session is $30 per person.While not required, we very strongly recommend taking Part 1 before you take Part 2The ZOOM link will be in your confirmation email.Tickets for part one and additional dates can be found on our <a href="https://www.eventbrite.com/cc/the-science-of-messaging-3546199" title="https://www.eventbrite.com/cc/the-science-of-messaging-3546199">Science of Messaging Eventbrite Page</a>.Part 1 is called: How Messaging Works: The Science of Language and the Art of Public Debate Warfare--------------------------------------------------------------------------------------<h3>THE TRAINERS</h3>Antonia Scatton and George F. Greene are experts in cognitive science based messaging and framing. Both have a long history of working with state and local Democratic Party committees.Antonia has more than 25 years of experience in Democratic campaigns and Party operations. She has advised and trained party leaders, professionals and activists from the National Treasury Employees Union to the state Democratic committees of Arizona, Florida and Virginia. She studied cognitive linguistics with progressive messaging guru George Lakoff and is the author of the <a href="https://reframingamerica.substack.com/" title="https://reframingamerica.substack.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Reframing America</a> newsletter on Substack.com.George is the founder of the <a href="https://connectionslab.org/" title="https://connectionslab.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Connections Lab</a> and has trained thousands of Democrats in the practice of framing in Minnesota and around the U.S. He did his graduate work in experimental psychology around language and learning theory, where he taught sign language to chimpanzees. George has been active in Minnesota’s Democratic-Farmer-Labor Party and is a long-standing member of the state central committee. His work as Chair of MN Congressional District 3 helped make it consistently a national leader in voter contact and voter turnout. Note: Your email will be added to our mailing database, so we can contact you about this and upcoming events. We do not sell or solicit email lists. Please let us know if you'd prefer to opt out.

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The Science of Messaging: PART 2 - What to Say

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