Marketing Your Small Business with Artificial Intelligence (AI)

The SBA South Carolina District Office is responsible for the delivery of SBA's programs and services throughout the Palmetto State. The District Office also partners with state economic development organizations to provide South Carolina small businesses with assistance and further business opportunities through events, presentations and educational materials.

SBA South Carolina District Office

You've heard the buzz and you've seen the news, now learn how to safely use artificial intelligence to market your small business.

University Center of Greenville

Experts from Offit Kurman, Ridge Media and the Small Business Administration will discuss the applications, benefits, challenges, and legal considerations of implementing artificial intelligence (AI) in small business (SMB) marketing.We will be covering the following:<ul><li>How AI has changed the marketing process for small businesses</li><li>How AI is impacting how SMBs do business,</li><li>The top 5 things SMBs should do to stay legal when implementing AI in marketing</li></ul>Bring your questions and be prepared to walk away with real-world, applicable skills in Marketing with Artificial IntelligenceTentative Agenda ------SBA (15-20 min)<ul><li>Introduction to SBA services</li><li>Overview of various applications for AI in SMBs</li><li>Pros and cons of using AI</li><li>Example of how SMB marketing has been impacted by AI</li></ul> Ridge Media (20-30 min)<ul><li>Introduction of Ridge Media services</li><li>Overview of how AI has changed the marketing process for SMBs</li><li>Successes and failures</li><li>Example of AI application in marketing</li></ul> Offit Kurman (20-30 min)<ul><li>Introduction of Offit Kurman services</li><li>Overview of how AI is impacting how SMBs do business</li><li>Common pitfalls, myths and misunderstandings about AI and what to watch for</li><li>Top 5 things SMBs should do to stay legal when implementing AI in marketing</li></ul>Close with Q&A

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