Fundamentals of Online Advertising | October 24, 2024 | CET Timezone

Future of Privacy Forum is a non-profit organization that serves as a catalyst for privacyleadership and scholarship, advancing principled data practices in support of emergingtechnologies.For more information, visit:www.fpf.org

Future of Privacy Forum

FPF Training: Fundamentals of Online Advertising | T﻿his training will be a live virtual session  and is in CET Timezone.

Join the Future of Privacy Forum for a live-virtual session Fundamentals of Online Advertising on Thursday, October 24, from 9:30am -11:30am ET/15.3 -17.3h CET. Groups of 3 or more are eligible for a special group rate. Please send us an email at rsvp@fpf.org to receive your discount today! The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech. Learning Objectives:<ul><li>The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;</li><li>The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;</li><li>How data from users’ activities across different websites or platforms is used for targeted advertising; and</li><li>Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.</li></ul> This training will be a live virtual session and will be in CET Timezone. After completing each training course, you will receive a digital badge from Credly that can be shared on your professional network as a mark of the skills you’ve acquired. FPF Faculty:Dr. Rob van Eijk, Managing Director - Europe, Future of Privacy ForumDr. Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and managing relationships with stakeholders in the industry, government, academia, and civil society. <a href="https://fpf.org/person/rob-van-eijk/" title="https://fpf.org/person/rob-van-eijk/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Read his full bio</a>.

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Fundamentals of Online Advertising | October 24, 2024 | CET Timezone

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Fundamentals of Online Advertising | October 24, 2024 | CET Timezone

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