OCED - Marketing & Branding for Economic Development

OEDA

OCED Training Program continues with "Marketing & Branding for Economic Development" in person the day before our Collaboration Summit!

Kalapuya Building, Holmes & Shipley Room

Join us in person on July 29th, 2024, to learn the fundamentals of marketing and branding from a robust team of consultants, marketing and economic development professionals, and successful industry practitioners in our OCED Course, "Marketing &amp; Branding for Economic Development".In-person OCED Courses are held approximately twice per year. These are 1-day training events, typically convened in a central location for ease of travel for students and trainers. In-person courses offer valuable opportunities to connect, build networks and partnerships, and directly engage with leaders in the field. You won't want to miss this unique learning experience!The "Marketing &amp; Branding for Economic Development" course will be held in conjunction with the<a href="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" title="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> OEDA Higher Education &amp; Economic Development Collaboration Summit</a> at the Courtyard Corvallis! Enrollees in this OCED Training will receive group-rate pricing for hotel accommodations and discounted on-site parking ($10/day).OCED Students attending the Marketing &amp; Branding course are welcome to attend the Collaboration Summit's Networking Happy Hour Event at <a href="https://www.commonfieldscorvallis.com/" title="https://www.commonfieldscorvallis.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Common Fields Food Truck Pod &amp; Taproom</a>! This is the kick-off event for the Summit, held following the OCED Training on Monday, July 29th at 5:00 pm.<a href="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" title="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">CLICK HERE</a> to register and learn more about the <a href="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" title="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Higher Education &amp; Economic Development Collaboration Summit</a> in Corvallis. Time &amp; Location:8:00 am - 4:00 pmBreakfast served at 7:30 am | Lunch served at 11:30 amThe OCED: Marketing &amp; Branding for Economic Development course will be held at the brand new Homes/Shipley Room in the Kalapuya Building for Benton County located at 4500 SW Research Way, Corvallis, OR 97333.5:00 pm - 7:00 pm - Collaboration Summit's Networking Happy Hour Event at <a href="https://www.commonfieldscorvallis.com/" title="https://www.commonfieldscorvallis.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Common Fields Food Truck Pod &amp; Taproom</a>!<a href="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" title="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">CLICK HERE</a> to register and learn more about the <a href="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" title="https://www.eventbrite.com/e/oeda-higher-eduation-economic-development-collaboration-summit-tickets-924722097687" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Higher Education &amp; Economic Development Collaboration Summit</a> in Corvallis. Room Reservations:<a href="https://www.marriott.com/events/start.mi?id=1719526397672&amp;key=GRP" title="https://www.marriott.com/events/start.mi?id=1719526397672&amp;key=GRP" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Courtyard by Mariott Hotel</a> | 400 SW 1st Street, Corvallis, OR 97333Group Rates: (tax not included)• Deluxe Double Queen Room - $179• Overnight Parking - $10/dayPlease contact the <a href="https://www.marriott.com/en-us/hotels/eugco-courtyard-corvallis/overview/?gclid=321b84955e78171aab4fe2f9db226b9d&amp;gclsrc=3p.ds&amp;cid=PAI_GLB0004YXE_GLE000BIMM_GLF000OETR" title="https://www.marriott.com/en-us/hotels/eugco-courtyard-corvallis/overview/?gclid=321b84955e78171aab4fe2f9db226b9d&amp;gclsrc=3p.ds&amp;cid=PAI_GLB0004YXE_GLE000BIMM_GLF000OETR" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Courtyard by Mariott Corvallis</a> directly for reservations at 541-753-0199 and request the "OEDA Guestroom Block" to receive our special group rate for the event-OR-Book online using this unique link: <a href="https://www.marriott.com/events/start.mi?id=1719526397672&amp;key=GRP" title="https://www.marriott.com/events/start.mi?id=1719526397672&amp;key=GRP" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Book your group rate for Oregon Economic Development Association</a>*RESERVATIONS MUST BE MADE BY SUNDAY, JULY 21st TO RECEIVE THIS GROUP BLOCK DISCOUNT!Reservations made after this date are subject to market rate pricing and availability.Check-in time is 3:00 p.m. | Checkout time is 12:00 pm. Meals:Students will enjoy a complimentary breakfast and lunch, plus two breaks between classes with refreshments!Meals are ordered in advance, so please notify us of any food allergies or dietary restrictions which require specialty dining accommodations at info@oeda.biz after registering. Students must be registered no later than 6:00 pm Friday, July 19th. Pricing:OEDA MEMBER PRICE: $200Non-member Price: $250*If you are uncertain of your OEDA membership status, please contact the OEDA Admin Team at info@oeda.biz to ensure you receive member-pricing! OCED Graduates:If the "Marketing &amp; Branding for Economic Development" course fulfills the final requirement for your OCED Certification, upon completion you are eligible to be honored at the GRADUATION CEREMONY during the 2024 Annual Conference this October 6-8! Please email us at info@oeda.biz to learn more about OCED Graduation. Cancellations:Refunds for in-person events are offered up to one week before the event date (July19, 2024). Students may also request an account credit for use toward future events or trainings.Please contact the OEDA Admin Team (info@oeda.biz) for more information. STAY IN THE KNOW!Want the latest information on upcoming OCED Courses? Use the links below to connect with OEDA’s communication network and be sure to never miss out on program details.<a href="https://oeda.biz/home/subscribe/" title="https://oeda.biz/home/subscribe/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">SUBSCRIBE</a> to our OEDA newsletter<a href="https://twitter.com/OregonEcoDev" title="https://twitter.com/OregonEcoDev" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">FOLLOW</a> us on Twitter<a href="https://www.linkedin.com/company/oregon-economic-development-association" title="https://www.linkedin.com/company/oregon-economic-development-association" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">CONNECT</a> with us on LinkedIn Questions? Email the Professional Development Chair, Marta Tarantsey (Marta.Tarantsey@biz.oregon.gov), or the OEDA Admin Team (info@oeda.biz).

Agenda

Breakfast Served

Welcome & Introduction

"Marketing Overview"

"Establishing a Marketing Program & Brand"

BREAK

"Creating a Marketing Plan"

LUNCH

"Public Relations: Branding Your Public Image"

PM BREAK

"Marketing Tools and Tactics Overview: Putting Into Practice"

Be sure to join us at the Summit Networking Happy Hour following the OCED Training Course at 5:00 pm at Common Fields Food Truck Pods and Taproom in Corvallis!

Closing Thoughts

OCED - Marketing & Branding for Economic Development

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OCED - Marketing & Branding for Economic Development

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