HOW TO GET NOTICED! for Small Nonprofits - Part 2

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Greater Philadelphia Cultural Alliance

PR and Marketing for Small Nonprofits on a Shoe-String Budget - Part 2

Moore College of Art & Design

<h3>Please note: Registration closes on June 18, 2024 at 9:00 a.m., but walk-ins are welcome at the door.</h3> <h3>“HOW TO GET NOTICED! PR and Marketing for Small Nonprofits on a Shoe-String Budget - Part 2”</h3> <h4>More about these workshops and your workshop leader:</h4> Join us for a fun and informative workshop tailored to address the concerns of small nonprofit arts and culture organizations about how to stand out from the crowd and increase visibility on a shoestring budget. Nina Zucker, PR &amp; Marketing Creative Strategist, will bring her knowledge of how to leverage a shoestring budget to create communications plans that will increase visibility and grow audiences for small nonprofits. Nina will use her network to bring in guest experts to share how they have expanded their audience engagement in creative, low-cost ways, while addressing the roadblocks and challenges working against small organizations. Nina Zucker has been helping organizations and initiatives take center stage since… forever, working with numerous cultural and nonprofit organizations across the region. She’s a board member of Avenue of the Arts, Inc. where she has been co-chair of the Marketing Committee. Deirdre Childress Hopkins will join Nina for part 2. Deidtre is the Senior Director of Communications at Temple University, where she oversees media relations, develops communication strategies, and serves as a campus spokesperson. She previously directed communications at The Hope Center for College, Community, and Justice and held roles at Visit Philadelphia and the Pennsylvania Convention Center. Deirdre's journalism career includes work at prominent outlets such as The Philadelphia Inquirer and The Washington Post, and she holds degrees from Colgate University and Temple University. In 2019, she became the first person of color to lead the Philadelphia Public Relations Association, and she was inducted into its Hall of Fame in 2023.

<h3>More information:</h3> *** Please email parisg@philaculture.org if you have any dietary restrictions or need to make any accommodation requests. Thank you! <h4>Lunch</h4>Free lunch is included at the beginning of Workshop 2. Join us for Workshop 1 (register seperately) right before lunch. Note, only one lunch will be provided to a guest who joins both workshops. <h4>Ticket Information</h4>Thanks to our sponsors, PNC Arts Alive, we are proud to offer this workshop for a low cost at $25 per workshop. However, we want to make this series as accessible as possible, so please use code (GPCAlive2024) so you can take advantage of this great opportunity for free. <h4>More about the workshop series</h4>This workshop is part of a larger series, hosted by the Greater Philadelphia Cultural Alliance, sponsored by PNC Arts Alive. <h4>Join us for the first workshop of the day with Nina Zucker</h4>“HOW TO GET NOTICED! PR and Marketing for Small Nonprofits on a Shoe-String Budget - Part 2”Marketing Workshop Part 1 on 6/18 with Nina Zucker <h4>Full workshop schedule for 6/18 with Nina Zucker</h4>11:45 a.m. — Registration for Workshop 1 opens 12:00-1:00 p.m. — Workshop 1: HOW TO GET NOTICED! PR and Marketing for Small Nonprofits on a Shoestring Budget, Part 1 1:00-1:30 p.m. — Lunch and registration for Workshop 2 opens 1:30-2:30 p.m. — Workshop 2: HOW TO GET NOTICED! PR and Marketing for Small Nonprofits on a Shoestring Budget, Part 2

Agenda

Lunch and registration for Workshop 2 opens

Workshop 2: HOW TO GET NOTICED! PR and Marketing for Small Nonprofits

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HOW TO GET NOTICED! for Small Nonprofits - Part 2

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HOW TO GET NOTICED! for Small Nonprofits - Part 2

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