Strategic Communication Planning

Certified Management Consultants Philippines

PSE Center, East Tower, Tektite

<h2>Overview</h2><p>Strategic Communication Planning involves determining the information and communication needs of the stakeholders. It seeks to produce the right message through the right media to the right audience at the right time with the right effect.</p><h2>Learning Objectives</h2><p>At the end of the program, participants will be able to create a strategic communication plan that describes</p><ul><li>what needs to be accomplished (goals and objectives)</li><li>who needs to be influenced (participants)</li><li>what they need to know (message)</li><li>how the goals and objectives can be accomplished (strategies, channels, tools)</li><li>how progress and the results of communication efforts will be measured (monitoring and evaluation)</li></ul><h2>Topic Outline</h2><ul><li>Overview</li><li>Beyond Public Information and Communication</li><li>Situation and Stakeholder Analysis: The First Step to Communication Planning*</li><li>Identifying Communication Outcomes and Objectives*</li><li>Determining Communication Strategies, Activities, Channels and Budgetary Requirements*</li><li>Message Development*</li><li>Monitoring and Evaluation*</li></ul><p>*Use Design Thinking (DT). DT encourages companies to focus on the customers they&#x27;re creating for, which leads to better products, services and internal processes.</p><h2>Speaker Profile</h2>

<p><strong>Alexander Rosete</strong> is an exceptionally motivated and enthusiastic communication, human resources, organizational development, and public administration executive; certified life coach; accredited Six Sigma (process improvement and innovation) Green Belt professional; and certified management consultant.</p><h2>Special Rates</h2><ul><li>Regular rate is <strong>Php 1, 200.00</strong></li><li>All <strong>CMC, CMP, CSP</strong> and <strong>YES Philippines </strong>Active Members are <strong>FREE</strong>.</li><li><strong>CMC Program</strong> and <strong>SMI (CSP &amp; CMP Program)Graduates </strong>can avail <strong>BUY 1 TAKE 1 Promo</strong> for <strong>Php 800.00</strong> only.</li></ul><p>Just use the ticket access codes given to you to access your special tickets.</p><h2>Seminar / Event Rules</h2><ul><li>Reserve your slot by buying tickets early.</li><li>Strictly <strong>NO REFUND</strong> and <strong>NO CANCELLATION</strong></li><li><strong>WE DO NOT ACCEPT WALK-IN REGISTRATIONS</strong>. Register using the given registration link to get electronic tickets.</li><li>Strictly <strong>NO TICKETS</strong>, <strong>NO ENTRY</strong> on the day of the event.</li><li><strong>DO NOT BRING KIDS</strong>. Kids are not allowed to enter the venue.</li><li>Registration means confirmation of your attendance. Non-attendance fee of Php 800.00 will be imposed to &quot;No-Show&quot; registrant</li></ul><p></p><p>For more details, please contact</p><p><strong>Ms. Eliza Sagre</strong></p><p><strong>Tel No: </strong>(02) 8687 9856</p><p><strong>Email: </strong>bsiproduction88@gmail.com</p>

Strategic Communication Planning

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Strategic Communication Planning

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