Startup CPG’s 3rd (!) annual Alley Rally party at Expo West is BACK!

For the past two years, we’ve thrown an epic bowling party to celebrate the best emerging CPG brands in the biz, and we couldn’t be more excited to do it all again at Expo West in 2024.

We rented the Anaheim Bowlero – only a 10 minute walk from the conference – for a night of networking, partying, and bowling your heart out. There will be an open bar for the first three hours, so we recommend grabbing a bite before attending the party or snacking on your favorite Backpack brands sampling at the event. When the open-bar ends, stick around for the cash bar — we’re staying till they kick us out.

Last year, the Alley Rally party sold out to 1k attendees two weeks before the show started, so grab your tickets ASAP — we cannot WAIT to see you there!

Featured Guests (more to be confirmed!)

Rich Gillmore, Gelsons
Kerie Anthony, Gopuff
Sang Nguyen, Gopuff
Randy Ornstein, Gopuff
Erin Haug, Gopuff
Olanna Nissim, Gopuff
Nicole Kirchmann, Earth Fare
Darren Viscount, Bristol Farms
Efrain Chacach, Bristol Farms
Angelique Munoz, Grocery Outlet
Tom Fawcett, Grocery Outlet
Jason Bidart, Thrive Market
Christine Dang, Thrive Market
Thuy Nguyen, Thrive Market
Menelaos Zotos, Albertsons
Jae Wook Park, Albertsons
Christine Chan, Albertsons
Jessie Kimsey, Misfits Market
Kate Tom, Misfits Market
Brooke Revere, Misfits Market
James Ren, Thrive Market
Katy Ludwig, Northwest Grocers
Mitch Orland, Earth Fare
Nicole Kirchman, Earth Fare
Zach Reynolds, Earth Fare
Jaden McTaggart, Earth Fare
Justin Betson, Earth Fare
Colby Gehers, The Giant Company
Dave Asbert, The Giant Company
Shawn David Risdal, 7 Eleven
Janice Ross, 7 Eleven
Michael Costello, GNC
Kevin Maloberti, GNC
Kelly Stockdale, KeHE
Christine Casey, KeHE
Jane Singer, UNFI
Andrew Criezis, NielsenIQ
Mike Schall, Nacascolo USA
Nick Carse, Perfect 10 Foods
Cameron Gould-Saltman, Tik Tok
Douglas Yu, Springdale Ventures / Forbes.com contributor
John Craven, BevNet
Mike Schneider, BevNet
Ray Latif, BevNet
Monica Watrous, BevNet
Corey Jensen, Spacestation CPG
Kimball Wilson, Spacestation CPG

Brett Kadesh, Touchdown VC
Eric Schnell, BeyondBrands
Amy Ho, PepsiCo Ventures Group
Kevin Faldu, Flip Shop
Mott Smith, Amped Kitchens
Michael Joo, Lazy Acres
Juan Gonzalez, Bristol Farms
Todd Davis, Kroger
Lindsay Hamilton, Kroger
April Beggen, Harris Teeter
Becca Bellino, Harris Teeter

Backpack Brands

Meet the Backpack Brands, who are too small to have a booth at Expo West. They will sample at the party, and as a result, the top-rated Backpack Brand will win a free FREE BOOTH for Expo West 2025!! So make sure you vote for your top 3 brands on the following day by email.

Meet the brands:

Geem - Geem seaweed chips are held in centuries-long traditions of Korean recipes that utilize this under-appreciated superfood.

S'NOODS - Chef-driven noodle chips inspired by global cuisines that puts emphasis on the way consumers think about better-for-you foods.

Aahana's - At Aahana’s ®we have created globally inspired lentil bowls that are delicious, ready-to-eat, gluten-free, non-GMO with 15g of plant protein

Huntaway - Better at trade show hustle than Fantasy Football. Making dog food in TX from wild venison. In Chewy & Amazon. Looking to ace grocery next.

Bake Me Healthy - Bake Me Healthy is the first vegan, gluten-free, Top 9 Allergen-Free baking mix brand made with upcycled ingredients for a guilt-free treat.

Kinship Milk Tea - High quality vegan milk tea served chilled to energize your day - caffeine without the jitters and a kick of weird fun!

Neat Beverages - Neat is a ready-to-drink low-ABV alcoholic beverage inspired by flavored Korean soju.

Recoup Beverage Inc - Recoup offers clean-label, regenerative organic certified, "Gut Healthy Hydration" with electrolytes and a proven dose of ginger.

Lottie's Meats - Sustainable, flavor-filled pork products that pack that protein, flavor and fun.

Rooted Fare - Rooted Fare creates Chinese American spreads that are inspired by traditional flavors with a fun twist.

umanos - High-performing, elevated, sustainable hair and body products designed in beautiful refillable packaging.

Booskies Cookies - Delicious bite sized gluten-free and vegan cookies.

Xinca Foods - We make Salvadorian Frozen Food

Health & Safety Standards, Refund Policy

There is a no refund policy. Regarding Health & Safety the organization follows local state guidelines & the same policies adapted by New Hope / Expo.

At the Show

Startup CPG will have a booth #N8820 (Hot Products) and a Dedicated Section with various activities Wed-Fri. Be sure to join our Expo West Slack chat channel and stop by our booth during the show (link below).

Sponsors

TITLE SPONSOR:

NIQ

Introducing NielsenIQ Byzzer – the ultimate game-changer for small CPG brands! Dive into a world where data-driven success is a breeze, thanks to this intuitive platform designed specifically for emerging brands like yours. With access to NIQ's powerful data and insights at an affordable price, Byzzer empowers you to make strategic decisions that elevate your shelf presence, captivate shoppers, and skyrocket your market share. Ready for the magic touch? Through our exclusive Startup CPG partnership link, enjoy three free reports and a weekly email alert, kickstarting your journey to business brilliance. Don't miss out – click here to explore IQ Byzzer and revolutionize your brand's performance!

GOLD SPONSOR:

Flip Shop

A place where real people share real honest reviews about real good products need , made for everyone who understands that shopping is not just about acquiring, but about coming together. The Flip app is uniquely structured to give people everything they want in one place – high-quality products, authentic video reviews, and seamless shopping experience from discovery to checkout - all in one place. Brands on Flip are accessing millions of new shoppers, forming an authentic relationship with customers, and achieving an increase in brand awareness and sales.

SILVER SPONSORS:

Strike Visuals:

Utah based STRIKE Visuals is family-owned and founded in 2010 to elevate brands and enrich our employees' lives. STRIKE works with a diverse customer base creating outdoor event experiences and indoor trade show masterpieces. If you need custom tents or canopies, inflatable or truss archways, flags, fencing, signage, banners, pillow walls, podiums or SEG light boxes STRIKE can help you design the perfect branded experience. Dedicated to providing our customers with high-quality custom products, excellent service, and a lifetime warranty, STRIKE will help you leave an unforgettable impression and stand out against the competition.

Catapult:

Catapult Commercialization Services is an experienced team of 90 F&B professionals that help founders to Fortune 500 companies with technical and operational support during their commercialization (including post-launch profitability) & scaling efforts - from concept to warehouse. We have helped launch 1000+ products for our 350+ clients since our founding nearly 6 years ago. From fractional support, advising, or total project management, including capital equipment acquisition/installation, we can fit your needs and brand culture.

BevSource:

BevSource is the one-stop shop for beverage businesses of all sizes, providing a wide range of services strategically designed to help you accelerate your speed to market, rapidly scale your business, simplify your supply chain, and increase your bottom line. As our client, you gain immediate access to our qualified, global network of suppliers and co-packers, and a team of beverage specialists with deep experience and expertise in their functional areas, including formulation and innovation, ingredient and packaging sourcing, commercialization, compliance, and quality assurance.

BRONZE SPONSORS:

Startr Co.

Startr Co is the modern, preeminent public relations partner and champion for startups and emerging businesses. Specializing in PR and marketing strategy, with an emphasis on earned media, affiliate marketing, and influencer marketing, Startr Co. propels CPG businesses into the spotlight with a smart, yet scrappy approach that fuels growth.

Bowling Lane Sponsors:

BeyondBrands

Grassroots

About Startup CPG

Startup CPG is the national network for emerging brands working toward a better food system. If you're not already in our 16K+ person Slack channel, you're missing out! Join today.

Instagram: @startupcpg

Startup CPG Alley Rally at Expo West sponsored by NIQ 2024

More events from Startup CPG Community Events

Follow organizers to get events picked for you

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.