Name: Author Talk: How Advisors of All Types Can Grow Their Business
Uploaded: 2023-10-14T13:55:54Z
Description: Meet Robert Buday of Hopkinton, author of the award-winning 2022 marketing book “Competing on Thought Leadership."

Author Talk: How Advisors of All Types Can Grow Their Business

Robert Buday

Meet Robert Buday of Hopkinton, author of the award-winning 2022 marketing book “Competing on Thought Leadership."

Tatnuck Bookseller

Robert Buday of Hopkinton, author of the award-winning 2022 marketing book “Competing on Thought Leadership,” will share how professionals of all kinds can raise their profile as experts and attract more clients in a free seminar Sunday, Dec. 10, at 11 a.m. at Tatnuck Bookseller in Westborough, Mass.The title of Bob&#x27;s presentation is “How to Get Recognized for Your Expertise On a Limited Budget.” Refreshments will be served and copies of Buday’s book will be available for sale. Bob will also sign copies of his book.The discussion is designed for solo professionals and owners and managers of Metrowest- and Worcester-area firms who want to attract clients by being seen as leading experts in their field. Since 1987, Buday has helped some of the world’s largest management consulting, technology services, accounting, architecture, technology and law “compete on thought leadership.” What this means is marketing their expertise to customers through educational formats, ranging from blog posts to books and everything in between (articles in prestigious journals, white papers, conference presentations, and podcasts) – rather than advertising, trade show booths, brochures and other promotional formats that suggest someone is trying to sell something. The principles of thought leadership can be adapted by smaller firms and solo professionals with limited budgets as well.Since its publication in early 2022, “Competing on Thought Leadership” has won eight honors in independent book competitions. The book has been a 25 Amazon best seller in its category since January 2022. It has been praised by tech marketing legend Geoffrey Moore, CEO consultant Ram Charan, and corporate culture guru Dave Ulrich, who calls Buday “the thought leader on thought leadership.”

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Author Talk: How Advisors of All Types Can Grow Their Business

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