How to Craft A Powerful Identity For Research And Innovation

Firehaus is a creativity consultancy, we help brands rediscover and apply the power of creativity.The haves and have nots. You can’t have enough creativity, but you can have too little. Those who have it often want more. Their leaders know it will fuel competitive advantage and growth. Others will acknowledge it's gone MIA. Their leaders need it to survive and compete – transform and thrive.One thing unites them. Neither can wait.So if you’re ready to ignite creativity through your Purpose, People and Culture we’re here to help.You bring the potential. We’ll bring the Fire.

Firehaus

Translating ‘what you do’ into a powerful narrative isn’t as easy as it sounds, but could be the difference between success and failure.

Engine Shed

In this event, attendees will learn how to create an Impact Identity for their research or innovation organisations, enabling them to create greater impact by getting their ideas and products into the hearts and minds of more people. Impact Identity is adapted to academic and innovation organisations' specific contexts and needs, using the well-researched commercial principles and practices of brand building.Alongside case studies from research groups and spinouts from the University of Bristol, University of Bath and Loughborough University, attendees will learn how to use a powerful step-by-step process that covers:<ul><li>Positioning your organisation to your audience’s needs</li><li>Concisely explaining your ideas without dumbing them down</li><li>Creating a distinctive idea that will capture attention and live on in the minds of your audience</li></ul>They’ll also get practical tips from a brand consultancy specialising in supporting research institutions, innovation hubs and spin-outs to communicate effectively and persuasively.

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How to Craft A Powerful Identity For Research And Innovation

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How to Craft A Powerful Identity For Research And Innovation

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