SBS-APEX: Marketing Strategies for Government, 06/26/2024

TheNYC Department of Small Business Serviceshelps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.You can register for all of our free events and courses, includingBE NYCandWE NYCevents on Eventbrite. For questions about individual courses or to register over the phone, pleasecontact our staffat one of ourNYC Business Solutions Centers.For more information on all of our services, call 888-SBS-4NYC (888-727-4692) or visitnyc.gov/sbs.

NYC Department of Small Business Services

This workshop is aimed to provide a framework for developing a marketing and communications strategy tailored to government agencies.

<h2>Overview</h2><p>This advanced course is focused on creating a marketing strategy that is focused on brand strategy, value proposition and communication. We’ll also cover strategies for measuring the effectiveness of your programs.</p><p><br></p><h2>Topics Covered</h2><ul><li>Creating Your Marketing Strategy</li><li>Defining Your Firm's Value Proposition</li><li>Defining Your Firm's Brand Strategy</li><li>Communicating your Value Proposition</li><li>Developing strategies for effective communication in virtual environments.</li></ul><p><br></p><h2>Who Should Attend</h2><ul><li>Business Owners/Executives interested in increasing opportunities through government contracting.</li><li>Small business owners.</li><li>Minority and Women Owned Businesses (M/WBE).</li><li>Prime contractors that want to diversify their customer base.</li></ul>

<h3><strong><strong>Don’t have a registered business yet?</strong></strong></h3><p>The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.</p><p>View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.</p>

<h3><strong><strong>Webinar Registration Information</strong></strong></h3><p>In order to receive a link to join the webinar, your registration form must be fully completed.</p><p>A Zoom Registration Link will be distributed prior to the webinar for successful registrations.</p><p>If there are any problems with your registration, or you do not receive a link, please contact us directly at <strong><strong>apexaccelerator@sbs.nyc.gov</strong></strong>.</p>

<h3>Reminder</h3><p>All webinar attendees are required to be registered individually for this workshop. </p><p>Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.</p>

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SBS-APEX: Marketing Strategies for Government, 06/26/2024

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SBS-APEX: Marketing Strategies for Government, 06/26/2024

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