Workshop: Building Your First Landing Page

Kaplan Institute

In just one hour, we’ll show you how to build your startup's web presence by creating a landing page—a simple, single-page website.

Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship—Tellabs Innovation Alley

Startup Studio

Interested in the world of startups and entrepreneurship? Kaplan Institute's Startup Accelerator is accepting applications beginning Wednesday, August 23. Interested in applying but not sure where to begin? Attend a workshop below to prepare yourself!

Are you eager to dive into the world of startups but feel overwhelmed by the idea of launching a product? This is the second out of three workshops we've designed to help prepare interested students to apply for the Startup Accelerator program in the spring.In just one hour, we’ll show you how to create a landing page—a simple, single-page website - all you need to tap the market and test demand for your product or service. Doing a simple experiment to test demand for your offering is one of the requirements to apply for Kaplan Institute's <a href="https://www.iit.edu/kaplan/programs/startup-studio/startup-accelerator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Startup Accelerator</a> in the spring. This hands-on workshop will show you a simple way to meet that requirement.Here's what you'll accomplish in just 60 minutes:<ul><li>Define a Problem &amp; Visualize Your Solution: Craft a compelling narrative and customer journey that will pique your customer’s interest in your solution. </li></ul><ul><li>Validate Demand: Gain insights into gathering crucial feedback and refining your offering.</li></ul><ul><li>Understand a Minimal Viable Product (MVP): Understand the essence of an MVP and how it tests the riskiest assumptions of your business model. It's not about creating a polished beta version but making strategic investments to validate your concept.</li></ul><ul><li>Expand Your Entrepreneurial Toolkit: Explore free tools to run these experiments. </li></ul>Getting your product or service off the ground doesn't have to be overwhelming. Don't let the fear of launching hold you back - register now and build your first landing page prototype!

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Workshop: Building Your First Landing Page

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