Selling Your Art 3-Part  Series Pt.1: Pricing Your Art

The San Francisco Small Business Development Center (SBDC) is a results-oriented program that provides expert no-cost advising and workshops to guide small businesses to success.As part of the Northern California SBDC network, the San Francisco SBDC serves all of San Francisco County and is hosted by the City and County of San Francisco's Office of Economic and Workforce Development. We work hands-on with entrepreneurs and business owners to address challenges, seize opportunities and help grow our client’s bottom line.For more information about SBDC, visit www.sfsbdc.org

San Francisco Small Business Development Center

Learn key pricing guidelines and marketing tactics that will make buyers and collectors perceive your art as more valuable.

<p><em>ZOOM link to this webinar can be found in the confirmation and reminder emails sent prior to the event.</em></p><h3>Putting a monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy! That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers.</h3><h3>There are no strict rules on how to price your art just right but there are general guidelines that can make this daunting process more systematic, consistent and less emotional.</h3><h3>In this webinar you will learn:</h3><ul><li>The 6 most common fears and misconceptions artists have about pricing</li><li>The 10 KEY guidelines for pricing your work that will demystify and facilitate the  process dissolving many of your current blocks</li><li>The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner</li><li>How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices</li></ul><h3>About the speaker: </h3><h3>Martha Zlatar has advised emerging and mid-career visual artists on realizing their artistic goals for the last 19 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs. </h3><h3>Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”.</h3><h3>Her 31 years of diverse business experience took her to the worlds of Market Research, International Business, EventManagement &amp; Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco).</h3><p><strong>About the organizer:</strong> The San Francisco Small Business Development Center (SBDC) provides expert no-cost advising and workshops to guide small businesses to success. We work hands-on with entrepreneurs and business owners to address challenges, seize opportunities and help grow our client’s bottom line. You can sign up for no-cost one-on-one advising at <a href="https://nc.ecenterdirect.com/signup" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://nc.ecenterdirect.com/signup</a><a href="https://www.sfsbdc.org/calendar" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">. </a></p><p>Follow us on social media or sign up for our newsletter <a href="https://linktr.ee/SFSBDC" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">linktr.ee/sfsbdc</a>.</p><aside>Disclaimer: The information provided in this webinar and any supplementary materials provided are intended for educational and informational purposes only and does not constitute professional financial or legal advice. By registering for this webinar, you accept and agree to the full disclaimer available at https://zoom.asksbdc.com/SBDC_Webinar_Disclaimer and that under no circumstances shall the named parties be held liable for any claims, losses, or damages arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information. </aside><aside>Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact  qian.wan@sfgov.org</aside>

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Selling Your Art 3-Part Series Pt.1: Pricing Your Art

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Selling Your Art 3-Part Series Pt.1: Pricing Your Art

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