When You Are the Headline - Public Information

CADRE Santa Clara County

Emergency public information - talking to the media

2731 N First St

August 15 10:00a.m. - 12:00 p.m. - In Person American Red Cross Building, 2731 N First St., San Jose, 95134What happens when your organization becomes the headline? What if the media wants to do a story about your organization’s mission? What should you do if you’re interviewed? What information should be public?Join retired emergency manager and public information officer, Lynn Brown, as he discusses best practices when talking to the media on behalf of your organization. In this free training, you will learn how to best strategize disclosing information to the public about your organization, employees, or business partners. Knowing how to deliver the right message at the right time is critical in crafting your organization’s relationship with its clients and the community it serves. You will learn to respond to media inquiries, take action to control rumors, and how to address the communication needs of special needs and non-English speaking individuals. Participants will have the opportunity to craft a statement and practice being interviewed. Training sponsored by Bay Area UASI Training.Special accommodations for this webinar must be requested at least 72 hours in advance. Thank you!This document was prepared under a grant from FEMA’s Grant Programs Directorate, U.S. Department of Homeland Security. Content is derived from the Bay Area Training and Exercise Program and does not necessarily represent the official position or policies of FEMA’s Grant Programs Directorate or the U.S. Department of Homeland Security.

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