Name: Strengthen Your Employer Brand
Start: 2023-10-11T15:00:00-04:00
End: 2023-10-11T17:00:00-04:00
Location: L. William Seidman Center (SCB)

Strengthen Your Employer Brand

TalentFirst is a CEO alliance providing leadership on today's complex talent challenges. We rely on data and expertise to illuminate gaps, evaluate strategies, and advocate for solutions to attract, retain, and develop the talent West Michigan employers need and to ensure all individuals and the region can thrive.

TalentFirst

A workshop-style event for organization leaders where you will begin to uncover your employer brand and develop a plan to strengthen it.

L. William Seidman Center (SCB)

Through the Talent Solution Series, we take an unprecedented and focused look at the most critical challenges in the new talent landscape. Each event brings together thought leaders, subject matter experts, and exemplar practitioners to give West Michigan employers resources, tactics, and networks to support talent attraction, recruitment &amp; development, and to nurture an inclusive workplace culture. At this session, TalentFirst convenes subject matter experts and practitioners to facilitate a workshop for human resources leaders, marketing strategists, and executives to embark on a journey to strengthen their employer brand. Arrive ready to roll up your sleeves and dive into discussion, idea-sharing, and strategic planning. Leave with a framework and next steps to attract and retain quality talent by telling a compelling story.E﻿arn 2 SHRM professional development credits.A﻿GENDA<ul><li>2:45 PM Participant Check-in Begins</li><li>3:00 PM Welcome &amp; Introduction</li><li>3:10 PM Audit Your Employer Brand </li><li>3:35 PM Share Your Employer Value Proposition through Storytelling </li><li>4:00 PM Attract Candidates Aligned to Your Brand</li><li>4:25 PM Integrate Your Brand throughout the Employee Lifecycle</li><li>4:50 PM Closing Remarks</li></ul>W﻿ORKSHOP FACILITATORS

Section 1: Audit Your Employer BrandLed by <a href="https://www.linkedin.com/in/kimberly-bauer-7a71853b/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kimberly Bauer</a>, <a href="https://DISHER.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a>talent marketing specialist at <a href="https://DISHER.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">DISHER</a>During this workshop, we will help you audit your brand in four categories. This process will give you a better understanding of your strengths and weaknesses. From there, Kimberly will help you start a plan for improvement.Section 2: Share Your Employee Value Proposition through StorytellingLed by <a href="https://www.linkedin.com/in/nicdampier/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Nic Dampier</a>, director of marketing for <a href="https://frontlineon.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Frontline Training Solutions</a>In this presentation we will discuss the value of sharing your Employee Value Proposition through purposeful storytelling to build your employer brand and attract the right talent for your organization. You will walk away with several tools and practical applications to effectively share your employer brand story using your most valuable asset: your employees.Section 3: Attracting Candidates Aligned to Your BrandLed by <a href="https://www.linkedin.com/in/anneka-wilson-6ab90937/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Anneka Wilson</a>, talent strategy lead at <a href="https://egnow.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">EG Workforce Solutions</a>Is your employer brand tailored to who you want to attract? You’ll learn how to define your target candidates to evaluate if your value proposition is set to attract the right talent, as well as how to market it to them effectively.Section 4: Integrate Your Brand throughout the Employee LifecycleLed by <a href="https://www.linkedin.com/in/amykraal/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Amy Kraal</a>, HR executive and owner of <a href="https://www.thehrsolutionsgroup.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">HR Solutions Group</a>Beyond recruiting and advertising, we will look at ways to integrate your unique employer brand throughout employee lifecycle. This has a huge influence on the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.

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Strengthen Your Employer Brand

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