Evidence-based typeface design with Giulio Galli & Luciano Perondi (CAST)

A design festival for people who use type.

Typographics Festival

How does empirical research in typography work?

The Cooper Union

2023 Typographics Festival

A design festival for people who use type. June 12–22 at The Cooper Union in Manhattan, NYC and online.

Empirical research in typography has highly important applications, such as effective road signs, sensitive information on medical and food packaging, reading material for the visually impaired, and many more. It also can highly benefit brand design, as type should convey values and qualities not different than other elements of an identity, such as photography or color. But how does empirical research in typography work? Let’s find out through a small-scale collective experiment. We will sketch experimental letterforms and discuss their effectiveness in conveying specific expressive qualities (eg: how ‘loud’ can a font look?), all through the tools and techniques of the experimental method, which is the most functional method we have to elaborate knowledge.We will sketch letterforms to convey specific expressive qualities, then we will break down the causes of the perceived qualities. We will evaluate the impact of individual variables on the desired outcome and reiterate the designs in light of our findings. We will alternate hands-on experimentation, lectures on the experimental method applied to typography and group discussions.Students will gain a basic understanding of how empirical research in typography is done and learn new tools and techniques to evaluate type qualities (other than gut).Learning how to evaluate type qualities through the experimental method will help you back your design proposals with empirical findings, make the most out of clients/users’ feedback and ultimately produce more reliable designs.This workshop is intended for students, recent grads and working professionals that want to learn how to make informed decisions when drawing type.It is ideal for people that have a basic knowledge of type design and/or lettering.Supply list<ul><li>Paper</li><li>Drawing pencil</li><li>Eraser</li><li>Black markers</li><li>A device with internet connection (smartphone, tablet or laptop are all fine)</li></ul>Giulio Galli is a typeface designer, researcher and teacher based in Brussels, Belgium. Born and raised in Pesaro, Italy, he got a BA in Graphic Design at ISIA Urbino in 2019 and moved to specialize in Typeface Design at the University of Reading in 2021. He is currently conducting research in typography and legibility at READSEARCH Research Lab and teaching typeface design and typography at PXL-MAD School of Arts in Hasselt, Belgium. Since 2018 he is also associate of CAST Foundry (Cooperativa Anonima Servizi Tipografici), a type foundry set up as a cooperative in Bozen, Italy.Luciano Perondi is a typeface and graphic designer, researcher, associate professor at IUAV Venice, Italy. Since 1998 he has been working as a typeface and graphic designer. He was appointed associate professor of Design at the IUAV Venice in 2018 and he is also a member of the Alpaca, cooperative of designers. Often within a theoretical approach, his interests are focused on visual studies, writing, typography and information design. From 2003–2007 he ran the Molotro studio. From 2005–2013 he was on the editorial board of the Italian design magazine Progetto Grafico. He has lectured in many Italian universities. From 2013–2016, he was the Director of the ISIA Urbino. In 2012 Stampa Alternativa published his book on non-linear writing, Sinsemie: scritture nello spazio. Since 2013 he is also associate of CAST Foundry (Cooperativa Anonima Servizi Tipografici), a type foundry set up as a cooperative in Bozen, Italy.

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Evidence-based typeface design with Giulio Galli & Luciano Perondi (CAST)

More events from Typographics Festival

Discover more events from Typographics Festival, from Business to other experiences you might love.

Evidence-based typeface design with Giulio Galli & Luciano Perondi (CAST)

More events from Typographics Festival

Discover more events from Typographics Festival, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.