Liu Lecture with Greg Hoffman - In Person at the d.school

Stanford Design Program

Join us for a talk by Gregg Hoffman, Former Chief Marketing Officer at Nike, Author of Emotion by Design

D.school, Studio 2, Building 550

Emotion by DesignIn this talk, Greg Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience at the Nike brand, where he went from design intern to Chief Marketing Officer. Greg brings to life the essential characteristics to cultivate within your brand, your team, and yourself, to create powerful emotional attachments between your products and the people you serve.Emotion by Design is a guide to building empowering brands that resonate deeply with people by unlocking the creativity within your organization and unleashing it out into the world.BioGreg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists.https://www.emotionbydesign.co

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Liu Lecture with Greg Hoffman - In Person at the d.school

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Liu Lecture with Greg Hoffman - In Person at the d.school

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