M4PS Breakfast Presentation & Networking Session

With over 20 years of experience, Market Connections provides comprehensive B2B and B2G market research services, enabling organizations to make informed, intelligent decisions that drive significant and measurable business improvements. Market Connections applies deep domain expertise in the federal market and information technology to syndicated studies such as the Federal Media & Marketing Study, Federal Government Contractor Study and Content Marketing Review.

Market Connections, Inc.

Presentation of the findings from the spring Marketing 4 the Public Sector (M4PS) study–content and event marketing.

Archer Hotel Tysons

As marketers, we know how important content and event marketing are. But what specific types of content or events does your government audience want and need?Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the <a href="https://www.marketconnectionsinc.com/category/latest-research-infographics/federal-content-marketing-review/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Content Marketing Review</a> study)Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies. Including:The study results cover:<ul><li>The types of content that resonate for decision makers</li><li>The information your audience needs to know</li><li>Current outlook regarding participation in in-person/virtual events </li></ul>Whether you are interested in executing a broad awareness campaign or a more focused agency-based marketing effort, these study results will help assess your potential ROI. Space is limited, so register early!

Agenda

Check-in, Breakfast and Networking

Welcome, Opening Remarks

Section 1: Marketing the Funnel

Section 2: Content Creation

Section 3: Events and Webinars

Section 4: FED, SLED, and Marketing on a Budget

Closing Remarks and Networking

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M4PS Breakfast Presentation & Networking Session

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M4PS Breakfast Presentation & Networking Session

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