Digital Product Marketing for Techie with Anya Cheng

CIE/USA-SF is a non-profit and non-political organization serving engineers and students in San Francisco Bay Area enginnering community. The missions of CIE/USA-SF are to promote technological advancement, networking, and communicating among engineers and scientists, and to promote well-being of engineering community.

Chinese Institute of Engineers(CIE) San Francisco Bay Area Chapter

You have a great idea but it’s still ambiguous, and now you want to turn it into a concrete web and app product that consumers love. Or maybe you run a small business and are looking to use digital or growth marketing to attract more customers. Join us on Wednesday, May 22 at 6:30pm to meet Anya Cheng, a Facebook product marketer, TEDx Talk speaker, and an award winner of Girls in Tech Taiwan 40 under 40.
 
This event is hosted by CIE-SF (<A HREF="http://cie-sf.org/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">http://cie-sf.org/</A>) and co-organized by TJCCSFBA (Taiwanese Junior Chamber of Commerce SF Bay Area, <A HREF="https://www.facebook.com/tjccsf/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://www.facebook.com/tjccsf/</A>). It’s free but space is limited, so please register in advance, or email ciesfeecs@gmail.com.
 
About Anya Cheng
 
Anya Cheng, Head of Product Marketing, Wi-Fi at Facebook, is a Taiwanese-American product management and digital marketing leader, as well as a Webby Award-winning product leader who specializes in eCommerce. Before joining Facebook, she was the Head of Product for Emerging Markets at eBay, acted as the Sr. Director of eCommerce at McDonald’s, and served as the Head of Tablet Mobile Product at Target.
 
She is also a data-driven marketer, a semi-celebrity columnist, the author of a forthcoming book, a TEDx Talk speaker, and a lecturer at the eMetrics Summit and Mobile Innovation Conference. Anya is passionate about making a positive social impact and has a worldwide social media following of 20K. In 2018 she was named a Girls In Tech Taiwan 40 Under 40 honoree and gave her first TEDx Talk . Anya has an MBA from the University of Chicago and an M.S. in Integrated Marketing Communications from Northwestern University.
 
 
 [矽谷阿雅講座] 科技人的數位行銷：一次掌握定義、策略與趨勢！
 
你有個好點子，但是不知道該如何讓變成消費者愛不釋手的網站或app？你有個小創業，想知道一些成長駭客行銷點子，好吸引更多消費者？讓矽谷知名部落客、臉書無線網路部門產品行銷長「矽谷阿雅」與你分享有效的產品管理方法與數位行銷，從敏捷開發、搜尋引擎最佳化(SEO) 及每次點擊付費(PPC) 、聯盟行銷、電子郵件行銷及社群媒體，到當紅的成長行銷。
 
本活動由中國工程師學會 (<A HREF="http://cie-sf.org/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">http://cie-sf.org/</A>) 主辦、舊金山灣區台灣商會青商部(<A HREF="https://www.facebook.com/tjccsf/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://www.facebook.com/tjccsf/</A>) 協辦。活動不收費，但座位有限，請先上網註冊或email至<A HREF="mailto:ciesfeecs@gmail.com" TARGET="_blank" REL="nofollow noopener noreferrer">ciesfeecs@gmail.com</A>。
 
矽谷阿雅
 
矽谷知名部落客「矽谷阿雅」鄭雅慈，現任臉書無線網路科技部門產品行銷長，是數位產品管理與數位行銷專家。
矽谷阿雅曾任eBay全球新興市場產品長、麥當勞全球數位資深總監、目標百貨平板電腦電商總經理等。曾獲美國Webby（數位屆奧斯卡）年度最佳app獎、美國年度最佳行銷人提名等二十個數位大獎殊榮。
矽谷阿雅熱心於義務職涯開導，經營「矽谷阿雅」臉書等粉專，分享職涯心得，擁有20萬粉絲，獲選年度40位科技女性菁英榜，並受邀擔任泰德演講講師。她擁有美國芝加哥大學企管碩士、美國西北大學整合行銷傳播碩士、台灣政治大學學士。
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