Movable Type: Animation for Typographers

Typeface Design program at the Cooper Union, in conjunction with theType Directors Club

Type@Cooper

<A HREF="https://2019.typographics.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Typographics</A> attendees can receive a 10% discount on this workshop. Look for the discount code on the ticket confirmation from Eventbrite.
Motion plays an increasingly pivotal role in graphic design, from UI demos to logo animations to full-scale motion graphics sequences, but it can be intimidating to designers whose experience is primarily in static, type-focused disciplines.
In this 4-day crash course, you’ll learn the basics of Adobe After Effects as well as simple animation principles and their effect on typography, form, and meaning. Through a series of lectures, demos, and hands-on projects, you’ll learn techniques for making your static compositions come to life—how to craft motion styles, how to fine-tune timing, how to tell a story through cause and effect—as well as an overview of After Effects’ arsenal of type-based effects. You’ll leave with a generous foundation in a wickedly fun new discipline, making motion a fundamental addition to your typographic toolkit.
 
Required Materials
<UL>
<LI> Laptop with Adobe After Effects, Illustrator, and Photoshop CC 2015 or later</LI>
<LI> An mp3/WAV of a favorite pop song (with lyrics)</LI>
<LI> Headphones</LI>
<LI> A vector-based drawing of a logo (original or existing)</LI>
</UL>
 
Todd Goldstein is a designer, art director, animator, and musician originally from Boston, MA. Formerly Associate Partner on Emily Oberman’s team at Pentagram New York, now freelance in Portland, OR.

The Cooper Union

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Movable Type: Animation for Typographers

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