Catalyst+Northwest 2023

We are a nonprofit dedicated to culivating the next generation of innovators in communication and education in the water sector.

Rogue Water Lab

"Be Curious, Not Judgmental." - Walt Whitman (and Ted Lasso) 
An audience-centric approach to water communication and engagement.

Portland Marriott Downtown Waterfront

<p>﻿W<a href="https://drive.google.com/file/d/1PAqPslJtnWrvjH3p5Cvld8MzdXZbqhsn/view?usp=share_link" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a>ant to sponsor and show your support for water comms? Check out the <a href="https://drive.google.com/file/d/1okJcPGg7GEBU8FBUsFBCctfjrSdtySnh/view?usp=share_link" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">sponsor package</a> and then sign up <a href="https://www.surveymonkey.com/r/ZWVH6J6" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here. </a></p><p>E﻿arly Bird: $200</p><p>F﻿ull Registration: $300</p><h3>H﻿otel </h3><p>Portland Marriot - $215 a night +tax. B﻿ooking Link <a href="https://book.passkey.com/event/50653940/owner/3508/home" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>.</p><p><strong>Wireless internet</strong> and parking is not included in the guestroom room rate. </p><p>High Speed: $14.95 per day;  Enhanced High Speed $17.95 per day</p><p>Marriott Rewards Members receive free internet during their stay.</p><p><strong>Valet parking   </strong>                                                                     </p><p> $49.00 per car, per night/$78 for oversized vehicles</p><p>S﻿elf park is available.</p><h2>Catalyst kicks off promptly at 4 pm on September 20, 2023.</h2><p>The Catalyst agenda is jam packed from beginning to end. Please plan to stay for the entirety of the event. There are no concurrent sessions. Everyone attends the sessions together.</p><p><strong>Please make every effort to block your calendar for the duration of the event.</strong></p><h2>S﻿chedule at a Glance</h2><p><strong><em>S﻿croll to the bottom for the full agenda.</em></strong></p><p>W﻿ed, Sept 20: 4 pm - 8 pm (Portland Marriot)</p><p>T﻿hurs, Sept 21: 8 am - 6 pm (AM: Revolution Hall, PM: Portland Center Stage)</p><p>F﻿ri, Sept 22: 8 am - 12:30 pm (Tualatin Valley Water District)</p><h3>S﻿peakers</h3><ul><li>E﻿mma Robbins, Planet Women</li><li>T﻿om Kunetz, Mosley | Kunetz Workshops</li><li>E﻿rin Mosley, Mosley | Kunetz Workshops</li><li>A﻿dam Tank, Transcend</li><li>M﻿elinda White, Graphic Packaging International</li><li>M﻿aura Jarvis, US Water Alliance Award Winner</li></ul><h3>Hungry?</h3><p>Lunch will be provided on Thursday. Dinner is on your own each night. There will be mixers on Wednesday and Thursday evening with appetizers.</p><h3>Catalyst2023 Theme: Be Curious, Not Judgmental</h3><p>Inspired by an episode of Ted Lasso, Stephanie* chose this quote as the theme for Catalyst2023 because of this year’s focus on understanding our audience. Curiosity teaches us to listen. When we listen, we welcome the possibility of seeing someone’s story through their eyes, in their shoes. In turn, curiosity allows us to center our story from where our audience is in their water journey. </p><p>(* Stephanie Corso is the Executive Director and co-founder of Rogue Water Lab and Catalyst).</p><h3>P﻿acking List</h3><p>P﻿lease pack comfortable clothing and shoes. We're fun and informal. </p><h3>The Journey</h3><p>Catalyst is a traveling summit where we use the host city as our classroom. Each day, sessions will occur at different locations. Transportation will be provided. Why do we move?</p><p>When the butt goes numb, the brain goes dumb.</p><p>Research shows that changing the learning environment between topics helps our brains retain information.</p><h3>White space.</h3><p>Travel time creates space to reflect on what you just learned and, of course, discuss those thoughts with other attendees. It's also nice to have built in downtime in an over-scheduled world.</p>

Wednesday

Emma Robbins (Diné) is an artist, activist, and community organizer. She is the Managing Director of Planet Women, a nonprofit who partners with women to create a healthy planet for all life. Prior to Planet Women, Emma was Executive Director of the Navajo Water Project, where she collaborated with communities on the Navajo Nation to get clean running water to the one in three Navajo families without it. Emma is also the founder of The Chapter House, an Indigenous women-led community arts space in Los Angeles, designed for Natives, and welcoming all. All her work is centered around community collaboration, education, and Indigenization. Emma completed her BFA at the School of the Art Institute of Chicago and studied Modern Latin American Art History in Buenos Aires, Argentina. She has exhibited both in the U.S. and internationally. Through her artwork, she strives to educate viewers about issues like broken treaties and the Missing and Murdered Indigenous Women crisis.

Opening Keynote

You've come up with that Big Idea that could really improve your department or organization--now how do you get the green light to set it in motion? You do what they do in Hollywood: you make a great pitch! This session will give participants the tools to craft their own pitches for an actual idea of their own choosing. Participants will learn how to build their own pitch through a series of active exercises, then will practice that pitch in front of an audience and receive feedback. Big Ideas told short and sweet, engaging and inspiring!

Make Your Pitch

Community Building aka Mixer Time!

Thursday

How can we really connect with our communities and develop great educational and public engagement campaigns? In this one-of-a-kind workshop using crossover innovation concepts from the world of design thinking, hackathons, and crowdsourcing campaigns, we’ll explore ways to: • Listen to and understand your audience • Create great campaign challenges • Collect ideas • Minimize bias • Move forward with recommended actions • Keep everyone engaged in the process! We will be working with a theme of communicating affordability to your customers in this full day hands-on innovation sprint.

Let’s Sprint: Social Listening and Campaign Development

Friday

In a world of million dollar budgets, high-ticket marketing agencies, and lavish production studios, how the H*LL can the water industry expect to compete for its share of voice? In this session, we'll dissect some of the world's most viral ads & social platform strategies to learn the critical frameworks for how to create eye-popping, memorable, and shareable content that won't break the budget. Bring your party pants... we might even create a meme or two.

Going Viral: Confessions of a Social Media Manipulator

Communicating Burnout: Standing in the Whirlwind

Maura Jarvis is a Program Manager at the US Water Alliance, a national nonprofit organization advancing policies and programs that build a sustainable water future for all. She specializes in community engagement for the Alliance’s Equitable Infrastructure initiative and serves as a liaison for HBCU partnerships. Prior to joining the Alliance, Maura spent seven years working within the Philadelphia Water Department’s Public Affairs division. Rising through the ranks from intern to Assistant Manager of the Public Engagement team, she led community outreach for the Green City, Clean Waters program and served as PWD’s superhero mascot, Water Woman. Maura has been recognized on multiple national platforms for her efforts to thoughtfully engage historically underinvested communities in sustainability initiatives.

Closing Keynote

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Catalyst+Northwest 2023

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