How to Use Social Media to Propel Your Business

Gearhart Lawis a boutique intellectual property firm with offices in New Jersey, New York and Philadelphia, specializing in all aspects of patent, trademark, and copyright law both internationally and domestically.  The firm's clientele are mainly small businesses, inventors and entrepreneurs in all technology areas.

Gearhart Law

Learn best practices and tips from those who have achieved and created social media successes.

Entrepreneurial Strategy Series

The Entrepreneurial Strategy Series holds monthly informative online events for entrepreneurs and inventors. Hear from a panel of experts in various topics such as intellectual property, manufacturing, licensing, branding and more!

Presented by the Entrepreneurial Strategy Series and Gearhart Law.A﻿genda:<ol><li>Networking (11:30 am - 12 pm EDT)</li><li>P﻿resentation (12 pm - 1:15 pm EDT)</li><li>Networking (1:15 pm - 1:45 pm EDT)</li></ol>Growing a brand and business is hard! You have to embrace some form of marketing in order to achieve this and in today’s world that is usually through Social Media. However, social media can be a cultural minefield and posting the “right thing” is key to a company’s success. In addition, social media can be a legal minefield especially when publicly disclosing your Intellectual Property. This presentation will feature two experts in the “art” of social media. Learn best practices and tips from those who have achieved and created social media successes. This presentation will also explore the future of social media marketing and where its headed.OUR SPEAKERS:Tara Ackaway, CEO &amp; Founder of Social Wise Communications LLC: Tara Ackaway is the CEO and Founder of Social Wise Communications LLC, an award winning public relations and social media firm. She is an entertainment publicist, talent manager and social media strategist. Tara and her team assist small businesses, non-profit organizations, products, places and people to tell their stories and achieve “buzz” by developing and implementing innovative ideas to identify new customers and build loyalty among existing customers. Tara’s clients have been featured by Good Morning America, Bravo TV, The Drew Barrymore Show, Forbes, People, Black Enterprise, The New York Times, TechCrunch, and News 12 NJ to name a few. Read more at: <a href="https://www.socialwisepr.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.socialwisepr.com/</a>Kenya Gipson, Brand Integration Specialist for iHeartRadio: Kenya Gipson aka “Coach Kenya” is a Brand Integration Specialist for iHeartRadio and specializes in influencer social media marketing. Kenya first launched her media career at iHeartRadio in Poughkeepsie, NY as weekend host on 92.1 Lite FM and afternoon drive co-host on 96.1 KISS FM. She soon worked her way to CBS Radio New York and then to iHeartRadio NYC where she helped create Nationally Syndicated Radio Show Passage to Profit, a weekly show and podcast about entrepreneurship and innovation that airs on 30+ radio stations across the United States. Her Power Move segment highlights the culture’s “power players” in the business, music, and tech space. Some of her feature interviews include: Charlamagne Tha God, DJ Envy, Daymond John, Mob Deep, Dana Dane, Sean Garrett, Keyon Martin, Styles P, Kenny Burns, Rapsody, Tony Dofat, Kranium and more. Kenya is also one of the hosts of iHeart Radio’s Building Black Biz podcast that is featured across Z100, Q104, 710 WOR, 106.7 Lite FM, 103.5 KTU, and Power 105.1 in NYC. She’s an advocate for the multicultural business community and believes that access creates opportunities. Her passion and drive are fueled by her family, fitness and faith. As a lifestyle influencer Kenya has been featured on The Today Show and The Wendy Williams Show. Read more at: <a href="https://www.linkedin.com/in/kenya-gipson/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/kenya-gipson/</a>David Postolski, Esq. and Richard Gearhart, Esq. are our event moderators. Please email them with questions for our guests at: david@gearhartlaw.com and at rgearhart@gearhartlaw.comThis event is sponsored by Gearhart Law, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through <a href="https://www.gearhartlaw.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.gearhartlaw.com</a>

Agenda

Networking

Presentation

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How to Use Social Media to Propel Your Business

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How to Use Social Media to Propel Your Business

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