SBA  Women's Month Make Better Business Decisions, Cheri Bales SCORE

The Richmond District office is responsible for the delivery of SBA programs and services to 92 counties in Virginia (excluding the counties of Arlington, Fairfax and Loudoun, and cities of Alexandria, Fairfax and Falls Church which are served by ourWashington, D.C. District Office). The Richmond District office is located in the Federal Building, Suite 1150, 400 North 8th Street, Richmond, Virginia 23219. Office hours are from 8:00 a.m. until 4:30 p.m., Monday through Friday.  Visit us online at www.sba.gov/va.

Richmond District Office

You spend hours marketing your small business, how do you know if your efforts are working? Make Better Business Decisions with Analytics!

You spend hours marketing your small business, but how do you know if your efforts are working?Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and more. Two of the most widely used analytics tools are Google Analytics and Facebook Insights.In this session, marketing strategist and SCORE mentor Cheri Bales will explain how these two analytics tools can guide businesses and marketers with strategy, implementation and evaluation.You will learn:•	Why you need to use marketing analytics•	Which metrics to follow and what they mean•	How your audience behaves•	Customer acquisition costs (CAC)•	Ad cost per click rates (CPC)•	How to find the data to measure your ROIBio She is a regular SCORE presenter and did 23 live marketing and social media webinars for SCORE between April and August 2020. She is a marketing strategist who helps small business owners break down the steps to marketing success.Cheri Bales, M.A., is the owner of Hannah/Gold Communications LLC, and a Certified SCORE Kalamazoo/SW Michigan Mentor. She has more than 30 years of experience in marketing strategy with business and education and regularly helps small businesses select the right marketing mix, then implement and evaluate it.

SBA Manufacturing Resources and SBA Financing

SBA Surety Bond Guarantee Program

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SBA Women's Month Make Better Business Decisions, Cheri Bales SCORE

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SBA Women's Month Make Better Business Decisions, Cheri Bales SCORE

More events from Richmond District Office

Discover more events from Richmond District Office, from Business to other experiences you might love.

SBA Manufacturing Resources and SBA Financing

SBA Surety Bond Guarantee Program

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