WINE WOMEN Speaker Series - Jennifer Warrington, WISE

WINE WOMEN

Come learn from Jenn Warrington from WISE, a program with comprehensive curriculum designed specifically for wine industry professionals.

Buena Vista Winery

Kicking off our Wonder Woman Speaker Series, Jenn Warrington, The Glue from WISE, will share some wisdom on Direct to Consumer strategies that she has acquired over 20 years of observing, analyzing, and coaching wineries all throughout Napa, Sonoma, Oregon, and beyond.Our topic this evening: Tasting room traffic is down and predictions are saying it may not be up… how can we generate revenue on the DTC side?<ul><li>For the traffic we do get, are we making the most of our visitors? </li><li>Cross-training and leveraging other DTC channels.  </li><li>Thinking outside the box - how can we grow our wine clubs without tasting room traffic? </li></ul>We’ll start with a 30 minute reception in the Buena Vista Wine Tool Museum, followed by Jenn discussing topics and hot button issues that she’s experienced and consulted on, followed by a Q&amp;A.  We&#x27;re so excited to be able to learn from the amazing women in our industry! We&#x27;re definitely looking forward to a night of good conversation and take-aways.WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the first wine industry education, training and certification program dedicated to DTC sales and marketing.T﻿ickets ($50) include wine and light charcuterie. WINE WOMEN Members are able to attend for free. T﻿o get your promotional WINE WOMEN member discount code, email us at programs@winewomen.org.

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WINE WOMEN Speaker Series - Jennifer Warrington, WISE

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