Marketing Metrics: Create An Effective Strategy in 2023

AMA Boston is dedicated to being the essential premier resource for advancing the practice of marketing and the professional development of marketers in New England. We have a long history of providing value to our members by giving access to critically important information and valuable contacts to not only help boost careers and build businesses, but also deliver exceptional customer experiences. With about 500 members, AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.Contact UsEmail: hello@amaboston.orgPhone: 781-647-7555

AMA Boston

Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists.

Northeastern University

Marketing metrics are all the buzz as marketers across sectors strive to use data. Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists.Takeaways<ul><li>Gain the expertise you need to be a marketing data whiz</li><li>How can we use data to understand our customers better? How can small businesses know the right direction to grow, who their best customers will be, and how to get to them?</li><li>How can nonprofits use data to reach a wider audience, fundraise more, and connect with their communities?</li></ul>Join experts from the industry, small businesses, startups, and nonprofits to explore the ways that marketers today can use simple data tools to leverage analytics to optimize marketing and create more effective campaigns.

DirectionsFrom the north (via Route I-93 or Route 1)Take the Storrow Drive exit, and proceed to the Fenway exit. Follow signs for Boylston Street inbound, and bear right onto Westland Avenue. Turn right onto Massachusetts Avenue, proceed to the third traffic light, and turn right onto Columbus Avenue. The Renaissance Parking Garage is at 835 Columbus Avenue.Via public transportationNortheastern is accessible by subway via the Green Line of the MBTA. From downtown Boston, take an “E” train outbound to the Northeastern stop, the first stop above ground. The campus can also be reached from downtown via the Orange Line by taking any train going outbound to Forest Hills and getting off at Ruggles Station. Commuter rail lines connect with the Orange Line at Ruggles Station, Back Bay Station, and North Station.https://campusmap.northeastern.edu/directions Location DetailsNortheastern University360 Huntington Ave Boston, MA Richards Hall (RI) Room 107

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Marketing Metrics: Create An Effective Strategy in 2023

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Marketing Metrics: Create An Effective Strategy in 2023

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