Marketing Plan 101: Building a Marketing Communications Plan

About SBDC:The Santa Cruz Small Business Development Center (SBDC) is a nonprofit organization that provides expert no-cost advising, low cost workshops and small business trainings to guide small businesses to success and accomplishment. The Santa Cruz SBDC serves all of Santa Cruz County, is hosted by Cabrillo Community College, and is part of the Northern California SBDC network.  We work hands-on with entrepreneurs and business owners to address challenges, seize opportunities and grow our clients' bottom line.GOVERNOR’S OFFICE OF BUSINESS AND ECONOMIC DEVELOPMENTThe Governor’s Office of Business and Economic Development (GO-Biz) serves as the State of California’s leader for job growth, economic development, and business assistance efforts.Funded in part through a Grant with the Governor’s Office of Business and Economic Development.SMALL BUSINESS ADMINISTRATIONCreated in 1953, the U.S. Small Business Administration (SBA) continues to help small business owners and entrepreneurs pursue the American dream. The SBA is the only cabinet-level federal agency fully dedicated to small businesses and provides counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses.Funded in part through a cooperative agreement with the U.S. Small Business Administration.All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to 6500 Soquel Dr. #2100C  Aptos, CA 95003 Santa Cruz Small Business Development Center (SBDC), (831) 479-6136, SBDC@Cabrillo.edu

Santa Cruz Small Business Development Center

You'll be able to craft your own marketing plan, from high level goals all the way down to the actionable tactics you’ll use to meet them.

<p>Does your LinkedIn profile just sit there like a stagnant resume? Think it's a platform just for job seekers and employers? Think again! LinkedIn is the only social media platform devoted solely to business — and it's where the money is! More Fortune 500 hundred executives and decision makers are active on LinkedIn than any other platform. This class is an overview designed to introduce you to how to effectively use LinkedIn personal profiles, company pages, groups, building contacts and more.</p>

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Marketing Plan 101: Building a Marketing Communications Plan

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Marketing Plan 101: Building a Marketing Communications Plan

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