谷雨书苑第156期 —  Uber入华之旅 - 互联网时代的大博弈 by 翟葆光

ValleyRain International, a registered 501(c)(3) non-profit cultural organization, was founded in March 2015 in the San Francisco Bay Area.We were founded with the mission of building a bridge between Aisa and North America cultures.To date, we have hosted upwards of 500 cultural events in San Francisco, Los Angeles, Dallas，Beijing, and Shanghai, among other cities. At these events, we gather leading voices in the field to engage in dialogue and share knowledge.谷雨书苑2015年创立于旧金山湾区，致力于促进中美文化交流。迄今为止, 谷雨在旧金山湾区，洛杉矶，北京，上海等地举办了超过500场的线下文化交流分享活动。邀请为谷雨做过分享的嘉宾包括，知名导演贾樟柯，“最牛历史老师”袁腾飞，知名学者秦晖，北京四中国际教育创始人石国鹏，奇葩说冠军邱晨，詹青云，知名辩手艾力，等。谷雨书苑接下来还会邀请更多文化圈的名人大咖，知名学者和大家见面，敬请期待。

谷雨书苑 ValleyRain International

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<H2>活动时间和地址</H2>
<P>2018年4月1日，周日4:00pm - 6:00pm <SPAN>Room 100, 3160 De La Cruz Blvd Santa Clara, CA 95054</SPAN></P>
<P><SPAN>*活动结束后，还可以参加晚上的聚餐，与主讲人继续交流。</SPAN></P>
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<H2>分享人介绍</H2>
<DIV><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">翟葆光，毕业于美国波士顿Tufts University国际关系+经济专业。</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">大学期间曾经在硅谷休学一年参与Peter Thiel 20 under 20少年创业者项目，参与创办了两家创业公司：</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">公海孵化器Blueseed。同时成为科技记者，</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">是36kr第一名美国记者以及科技媒体Pingwest品玩联合</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">创始人。2013年年底加入Uber亚洲扩张团队，</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">是中国的第二名本地员工，参与Uber在中国的早期落地，</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">扩张以及增长的全历程。2016年回到旧金山调任产品经理，</SPAN><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">目前负责竞争数据分析。</SPAN></DIV>
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<H2>分享内容</H2>
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<P CLASS="m_-8537039045678290218s4" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';"><SPAN STYLE="color: #222222; font-family: 'Arial Unicode MS'; font-size: 18px;">《</SPAN>Uber中国1000天：开拓、增长与竞争》一书的作者以Uber中国资深员工的第一人称视角，讲述了Uber作为明星创业外企进入中国，拓展至多个城市并快速增长，以及与滴滴正面竞争至合并的历程。 此书还原了作者在Uber中国的一线主导地推、反刷单及调研国际市场等各个方面，呈现了Uber中国在运营中曾经应对的一次次挑战与解决之道，又提炼了互联网公司冷启动、本地化运营、构建企业文化及国际化扩张等方面的经验。通过此书能够深入细致地了解Uber迅速扩张至全球的秘密，同时将中国的“打车大战”置于全球资本棋局中观察，也能够为中国企业的出海战略提供新思路。</SPAN></P>
<P CLASS="m_-8537039045678290218s4" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; font-family: -webkit-standard; font-size: 18px;"><SPAN STYLE="line-height: 21.6px;"> </SPAN></P>
<P CLASS="m_-8537039045678290218s4" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';">作者主要观点：</SPAN></P>
<P CLASS="m_-8537039045678290218s4" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; font-family: -webkit-standard; font-size: 18px;"><SPAN STYLE="line-height: 21.6px;"> </SPAN></P>
<DIV CLASS="m_-8537039045678290218s6" DIR="auto" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; margin-left: 36px; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s5" STYLE="line-height: 21.6px;">1. </SPAN><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';">全球化以及跨国公司是殖民主义在新时代的延伸。</SPAN></DIV>
<DIV CLASS="m_-8537039045678290218s6" DIR="auto" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; margin-left: 36px; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s5" STYLE="line-height: 21.6px;">2. </SPAN><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';">Uber中国创造了硅谷科技公司入华的几个“之最” 1) 扩张/增长最快 2) 最敢烧钱 3) 和本土企业打的最难解难分。Uber与滴滴的竞争是“古典互联网”时代商战的巅峰之作。</SPAN></DIV>
<DIV CLASS="m_-8537039045678290218s6" DIR="auto" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; margin-left: 36px; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s5" STYLE="line-height: 21.6px;">3. </SPAN><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';">全球化风险资本成为左右商业乃至政治发展的推手，各种力量你中有我、相生相克。打车软件是互联网发展全球化的产物。</SPAN></DIV>
<DIV CLASS="m_-8537039045678290218s6" DIR="auto" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; margin-left: 36px; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s5" STYLE="line-height: 21.6px;">4. </SPAN><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';">Uber和滴滴的全球竞争可以称之为新时代的“大博弈”，甚至是中美关系的缩影。</SPAN></DIV>
<DIV CLASS="m_-8537039045678290218s6" DIR="auto" STYLE="color: #222222; margin-top: 0px; margin-bottom: 0px; line-height: 1.38; margin-left: 36px; font-family: -webkit-standard; font-size: 18px;"><SPAN CLASS="m_-8537039045678290218s5" STYLE="line-height: 21.6px;">5. </SPAN><SPAN CLASS="m_-8537039045678290218s3" STYLE="line-height: 21.6px; font-family: 'Arial Unicode MS';">Uber退出中国代表着“外企”时代的终结，而中国企业的殖民扩张之路正在开启。</SPAN></DIV>
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谷雨书苑第156期 — Uber入华之旅 - 互联网时代的大博弈 by 翟葆光

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谷雨书苑第156期 — Uber入华之旅 - 互联网时代的大博弈 by 翟葆光

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