Women's Leadership Panel 2022 - The Art of Figuring It Out

The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served the Minnesota advertising community including agencies, advertisers, suppliers, and students, since 1906.  AdFed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association.AdFed and Ad 2 members volunteer their time and talents to plan and execute programs and events that are overseen by a board of directors. Ad Fed and Ad 2 offer networking opportunities, seminars, speaker presentations and other fun and industry focused events. Plus, legislative efforts both in MN and DC. It celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns, and sound business practices.

The Advertising Federation of MN / Ad 2

What do we do when the impossible comes our way? We figure it out. Join Ad 2 for a night of authentic conversations & shifting perspectives!

Quincy Hall

Some of the best ideas were born of a $0 budget. Some of the most creative solutions emerged from unyielding guidelines. We’ve all been there before. Brief: Make award-winning work in two weeks, with this $10k budget, and zero insights or background materials. Email, 9 PM: Can you present our current financials during the meeting tomorrow AM with leadership?The Big Boss: Where do you see yourself in five years? And how do you plan to get there? YIKES.Successfully jumping through internal, external, legal, brand, and stakeholder constraints to achieve engaging, effective solutions is no easy task. In fact, it’s an art form. So, what the heck do we do when the impossible comes our way? We figure it out. The Art of Figuring it Out promises insights from incredible leaders whose ability to finesse obstacles into opportunities has made them unstoppable. When the road came to a dead-end, they said “screw it,” and created their own path. Join us for authentic conversations about removing roadblocks, shifting perspectives, and figuring out your own way forward.-﻿This year&#x27;s event features keynote speaker, Emily Pritchard, Founder and CEO of The Social Lights. B﻿io: Over the past decade, Emily disrupted the public&#x27;s preconceived notions of the social media industry and transformed it into a viable way to drive business. Emily founded Minneapolis social media marketing agency The Social Lights in 2011, the same year she graduated from college. While her peers were applying for internships, Pritchard leaned into her belief in the significance of social media and seized the opportunity to build her own agency.Built on a decade-long foundation of proven results, the social-first agency is flourishing as digital connection moves to the forefront of modern marketing. In 2021, Pritchard led her team to gain 12 new clients and in 2022, she added over half a dozen more. As proof of their continued success, The Social Lights was named one of the lastest-growing private companies in the US by inc. in 2019 and 2022. Outside of The Social Lights, Emily is dedicated to giving back by influencing the next generation of talent, serving as a mentor at various organizations.The keynote will followed by a panel discussion moderated by Allison Kaplan, Editor-in-Chief of Twin Cities Business. More details to come!Panelists Include:<ul><li>Dr. Amelia Reigstad - Corporate trainer, speaker and communication consultant/coach</li><li>Shelby Lewis - Associate Creative Director at Target</li><li>Margaret Murphy - CEO + Founder of Bold Orange</li><li>Natalie Maiser, Executive Director of Client Service at Folklore Digital</li></ul>Agenda:<ul><li>5:30PM - 6:30PM - Cocktails/Snacks/Networking</li><li>6:30PM - 8:30PM - Keynote + Panelists</li><li>8:30PM - 9:00PM - Wrap up/Networking</li></ul>

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Women's Leadership Panel 2022 - The Art of Figuring It Out

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Women's Leadership Panel 2022 - The Art of Figuring It Out

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