Introduction to Business Model Development Workshop

Cardwell Communications LLC

This workshop is designed specifically for staff members of small business and nonprofit organizations with limited time and resources.

57 Jefferson Ave

How much is the workshop? $125.00 total costs. Registration is a non-refundable $35.00.Upon registration, an invoice will be generated for the balance due, payable by check or credit card. This workshop is LIVE and will take place at 57 Jefferson Avenue, Columbus Ohio 43215. REFRESHMENTS WILL BE SERVEDWhat is the Introduction to Business Model Development Workshop?The workshop was developed by a seasoned marketing professional who understands that for small to mid-sized organizations hiring branding firms and digital consultants is not possible, nor is it the solution to building a practical, cohesive marketing plan.  The workshop is a hands-on introduction to business model development where attendees learn the 9 elements of the business and mission model. Together we work to understand those elements and how they influence and shape your marketing.Our goal is to help small business and nonprofit organizations find and articulate their identity, reach goals, and engage audiences. Utilizing the fundamentals presented, participants will be empowered to develop their organization’s voice and create measurable change.Benefits and TakeawaysEngage with and learn from colleagues Become skilled at defining your business modelUnderstand and challenge the assumptions you make about your business  Leave with systems and tools that are forward-thinkingWhat is the workshop ‘experience’ like?Materials are presented via lecture, group discussion, and hands-on exercises using PowerPoint and worksheets. Workshop HighlightsBusiness and Mission Model Development                         About the presenterMark Cardwell is the principal consultant for Cardwell Communications, a full-service marketing consultancy. Mark has 30 + years of experience in non-profit arts marketing, operational leadership, executive level management, media sales, and communications. He has a long history of board-level community service and has been recognized for his work with local and national awards.

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