Customer Advocacy in Practice Certification: Module 1 - Business Impact

Great ideas are just that - ideas - until we have the know-how and resources to implement them.Captivate Collective offers a unique line of Consulting, Customer Advocacy Programs and Educational offerings that helps organizationsaccelerate growthwith bold engagement strategies thatmotivate and activate customersat all stages of their journey - from acquisition to advocacy.Delivered by practitioners with a combined 25 years of experience in the customer engagement marketing trenches,Captivate Sessionswill equip you with the proven how-to rather than leave you with just another so-now-what.

Captivate Collective

CAP certification gives customer marketing & advocacy professionals an edge, with best practices and ideas for next gen advocacy programs.

City Winery Boston

As B2B advocacy programs become table stakes, organizations are looking for practitioners who have a vision for taking customer advocate experiences and outcomes to the next level. This certification course will give you new ideas that will set your work apart from cookie cutter approaches in a rapidly growing professional field. Built on the Captivate Collective&#x27;s latest <a href="https://6857250.fs1.hubspotusercontent-na1.net/hubfs/6857250/Collateral/Advocacy%20Maturity%20Model%20Infographic%200122.pdf" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Customer Advocacy Maturity Model</a> framework, the Customer Advocacy in Practice (CAP) Certification series for intermediate to advanced advocacy professionals features three distinct learning modules:<ul><li>Module 1: Business Impact</li></ul><ul><li>Module 2: Advocate Experience</li></ul><ul><li>Module 3: Program Execution</li></ul>Captivate is thrilled to premier the first of our three new certifications, CAP Certification Module 1: Business Impact, in connection with <a href="https://www.slapfive.com/customerxcon/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">CustomerX Con 2022</a> in Boston, MA and sponsored by the team at <a href="https://www.peerspot.com/?utm_source=Google&amp;utm_medium=cpc&amp;utm_campaign=Brand&amp;utm_content=7014I0000010G3PQAU&amp;gclid=CjwKCAjwy_aUBhACEiwA2IHHQMVztxBsU1YvW1Cs1wtxK2i00kexgZK3mJ7HZXOecrcGPOQ1ygSUSRoCqU4QAvD_BwE" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">PeerSpot</a>. <h3>How you&#x27;ll benefit from this course and certification:</h3>If you&#x27;re charting a course for where to take your advocacy practice and career, the Customer Advocacy In Practice (CAP) Workshop and Certification series by Captivate Collective provides intermediate to advanced practitioners with actionable ideas, real-world examples and expert insights in concise learning modules to take your program, portfolio and personal profile to the next level.As the world of customer marketing and advocacy continues to mature and B2B programs become commonplace, this certification course is focused on making sure practitioners stay ahead of the game, not wait to follow the trends.<h3>What you&#x27;ll dive into:</h3>The Business Impact module focuses on how to up-level your advocacy programs approach in three key indicators of advocacy practice maturity: <ul><li>Advocacy Outcomes - There are outcomes for advocates, and outcomes for the business. Both are equally important. An outcome in customer advocacy is the measurable result of engagement, and should be measured in terms of real value, not vanity metrics. Learning how to identify and report that value back into the organization is more important than ever for customer marketers looking to prove the power of advocacy. </li><li>Advocate Program or Portfolio Brand - Your advocacy brand is how your members perceive your program. Is your program elite or inclusive? Innovative or informative? Your program brand identity - both visual and in messaging - should reflect back to your members who they aspire to be in their association with your company.</li><li>Internal Alignment - The more awareness there is about customer advocacy and the potential it holds for your colleagues and your business, the better. We&#x27;ll discuss how to proactively identify and report on cross-departmental program goals until your program profile grows and coworkers from all four corners of the business are knocking on your door. </li></ul><h3>How you&#x27;ll learn:</h3>As you’ve come to expect from the Captivate team, this day of learning will be anything but ordinary. No self-paced, online sessions. No pricey exam fees. Hosted in a stunning event space surrounded by oak wine barrels at <a href="https://citywinery.com/Boston/Online/default.asp" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">City Winery in Boston</a>. And, to make the day just that little bit extra, you’re invited to stay a while longer, unwind with some new friends as you expand your personal network, and take part in an optional sommelier-led wine tasting. 😍<h3>This advocacy education day includes: </h3><ul><li>Six hours of interactive advocacy practice learning and discussion </li><li>Onsite lunch included </li><li>Free CAP Certification Module 1: Business Impact certification exam entrance </li><li>Wine tasting experience following a quality learning experience!</li></ul>

Due to the size of the venue, and to ensure each participant gets a personal experience, space is limited. We encourage you to book early.Have questions? Feel free to reach out to contact@thecaptivatecollective.com for further details or questions.

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Customer Advocacy in Practice Certification: Module 1 - Business Impact

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Customer Advocacy in Practice Certification: Module 1 - Business Impact

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