One Pill Can Kill - Placer campaign launch

Partners on the 1 Pill Can Kill - Placer campaign include: Chris and Laura Didier, Placer County District Attorney's Office, Placer County Sherriff's Office, Placer County Health and Human Services, Placer County Office of Education, Placer County Probation, Placer Community Foundation, Tahoe Truckee Community Foundation, Granite Wellness Centers, Raising Placer, Placer-Nevada Rx Drug Safety Coalition, Tahoe Truckee Future Without Drug Dependence and the Gateway Mountain Center.

1 Pill Can Kill Campaign

Partners across government, law enforcement, health and nonprofit sectors in Placer County announced launch a fentanyl awareness campaign.

Whitney High School

Partners across the government, law enforcement, health and nonprofit sectors in Placer County are announcing the launch of a fentanyl awareness campaign, “1 Pill Can Kill Placer,” to address the increasing local and national fentanyl crisis, and the “fentapill” fake prescription pill epidemic that is becoming a major challenge for the Placer County community.Fentanyl is a powerful synthetic opioid that is cheap to produce, difficult to detect and extremely powerful. Most illicit fentanyl is being smuggled into the U.S. from China and Mexico. Black market dealers are manufacturing fake pills made of fentanyl – or “fentapills” – made to look like Percocet or Oxycodone and selling these pills to unsuspecting customers through social media. It takes only 2mg of fentanyl to be considered a lethal dose.Partners on the campaign include: Placer County District Attorney's Office, Placer County Sherriff's Office, Placer County Health and Human Services, Placer County Office of Education, Placer County Probation, Placer Community Foundation, Tahoe Truckee Community Foundation, Granite Wellness Centers, Raising Placer, Placer-Nevada Rx Drug Safety Coalition, Tahoe Truckee Future Without Drug Dependence and the Gateway Mountain Center.The goal of the “1 Pill Can Kill Placer” campaign is to inform and educate teens, young adults and parents on the dangers of obtaining prescription pills from anywhere other than a doctor or pharmacy. Join us to help launch the campaign and spread awareness.In 2020, 24 Placer County residents lost their lives to fentanyl poisoning — nearly half under 25 years of age. They included 17-year-old Zach Didier, a student at Whitney High School in Rocklin. Zach purchased what he thought was a prescription Percocet through a drug dealer on the social media platform, Snapchat. That one pill turned out to be a fentapill. By the time Zach’s dad found him in his room, he had already passed away from fentanyl poisoning.

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