Coffee and Conversation: Build Your Company's Brand

Roswell Inc

Join us on Thursday, April 28 from 9:00 - 10:00 a.m. for Coffee & Conversation: Building Your Company's Brand.

Join us on Thursday, April 28 from 9:00 - 10:00 a.m. for Coffee &amp; Conversation: Building Your Company&#x27;s Brand, a FREE virtual webinar held in partnership with GHCC and sponsored by Gas South.Branding is at the foundation of starting a business, but it doesn&#x27;t stop there. Even an established company can benefit from continuing to improve and hon in on its brand identity. This includes your company logo, digital presence, messaging, marketing strategy and more! Having a strong brand helps improve brand awareness, increases customer engagement and boosts sales!In this webinar, guests will learn about:<ul><li>How to building a strong brand</li><li>What are the basics of marketing in a digital environment</li><li>How to identify your audience; and</li><li>How signage can help attract customers and build awareness </li></ul>Following our speaker&#x27;s presentation, there will be a Q&amp;A. Attendees can submit questions now or live at the event. This event will take place via Zoom and attendees will receive the event link in an email 1-2 day before the event. If you do not receive the link, please contact Ashley Allen (ashley@roswellinc.org).<h2>Event Speakers</h2>

Lisa has devoted over 30 years to her career as a graphic designer, creative marketer, and businesswoman. Fueled by a natural entrepreneurial spirit, she uses her eye for design and talent for marketing with a sharp, creative edge. Going into its 10th year, Street Studio Creative exists to serve local and national lifestyle businesses, restaurants, B2B and brands. Lisa’s vibrant energy and passion for building relationships and community is ever-present. As her company name suggests, Lisa’s long-standing belief remains unchanged to this day: that all our cultural influences, styles, vibes and trends that drive business first come from the ‘streets’.

Anni and her husband Kevin own Signarama in Roswell, GA. Anni is an experienced marketing leader with a demonstrated history of managing a team, strategic planning, content creation, search engine optimization, and marketing automation. Prior to joining Signarama, Anni worked in the corporate world for 14 years. She spent the last 6 ½ years of that time as a Marketing Director, where she led a team responsible for all the marketing efforts for three of the organization’s national brands. She joined Kevin at Signarama two years after Kevin bought the store. Anni and Kevin live and work in Roswell, GA with their two kiddos and two pups.

As Vice President of Integrated Marketing Services, Victoria is responsible for ensuring the successful execution of projects by overseeing all creative project management, directing all vendor and client relations, and providing key insights to achieve our clients’ goals, save time and efficiently execute on budget.Qualities such as dependability, trust, and respect are imperative to Victoria when working with brands and business owners. She believes that keeping an open mind and being an active listener enables her to provide objective solutions to their most pressing needs.

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Coffee and Conversation: Build Your Company's Brand

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